SearchExchange Next week Dixon Jones will be taking to the skies and heading for Charlotte, USA, for an Internet Marketing Conference.

The event which runs from July 28th – 30th will bring together digital marketing experts to discuss strategy and suitable business techniques. Speaking on day 1 of the conference – which will be specifically Pay Per Click (PPC) and Analytics driven, Dixon will be talking from 15.40 – 16.20 about “Who do you Trust on the Internet?

Dixon’s talk will focus on being able to measure the trustworthiness and context of content, people and other items on the internet, opening up many new possibilities in both paid search and predictive analytics. Now that there are new big data sources available – for even the smallest of budgets, these new metrics must be taken into account moving forward; as no longer will advertisers need to make inventory purchasing decisions based solely on data offered by the inventory suppliers themselves. So to find out more about this topic, and discover new ways to build campaigns – from Keyword research through to bid strategies – based on independent metrics and methodologies, be sure to check out Dixon’s session and catch up with him over the few days.

The rest of the event, also focusing on SEO and social, is sure to raise some new questions and fresh ideas too.

We hope to see you there! :-)