Archive for the ‘General’ Category

Can one Googler match Matt Cutts’ Twitter influence?

In the summer of 2014, head of web spam and the face behind Google’s search team, Matt Cutts decided to take a few months of leave for personal reasons. He then extended his leave into 2015 and then in May of that year, he was officially replaced by one unknown Googler as head of web…


Link data advice from Duane Forrester part 3

Welcome to the third and final episode of ‘Link Data Advice with Duane Forrester’. If you have made it this far in the series, you would have heard Duane’s thoughts on how to use link data to measure influence in part one and his advice on how you can use link data creatively in part…


Manage Backlink Risks with Majestic

There are a lot of factors which impact Google Search Ranking. There are manual spam actions which are penalties applied by the Google Search Quality team to websites found to be in violation of the Google Webmaster Guidelines. Then, popular Google algorithms, such as Google Penguin, (which focuses on the quality of backlinks), and Google…


Link Data Advice from Duane Forrester Part 2

We are continuing on in the series of ‘Link Data Advice from Duane Forrester’.  Last week we began the mini-series by starting to look at how Link data can be used beyond SEO and introducing you to Duane’s thoughts on how to use link data to measure influence.  If you missed the first instalment of…



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