Archive for the ‘General’ Category

Majestic’s campaign feature improves workflow and client communication

By Ken McGaffin | | 2 comments

Majestic have just launched a new ‘Campaigns’ feature and it looks extremely promising both for SEO’s communicating with their clients, and for marketers working in-house who are perhaps more comfortable with visual, rather than spreadsheet representation of data. There are some key benefits to using campaigns: First of all, keeping your work well organised. It’s…


Majestic’s Month in Words – October

Oo so what have we been up to in the last month? Well, we’ve made an algorithm update, released some new functionality so you can share your campaigns, re-designed our newsletter and managed to chalk up over 20,000 air miles travelling to events. It’s been a full month! Plus, with the year drawing to a…


The key to getting media coverage (and editorial links)

By Ken McGaffin | | 1 comment

The key to getting media coverage is to understand first of all what journalists sees as the main story, and second what messages the featured business wants to get across to the customers. Unless you have strong ideas in each of these areas, your PR efforts will not be successful. In my previous article, The…


Social Media Influencers Are Trusted More Than Ever But How Do You Measure Online Influence?

By David Kenning | | 3 comments

Research conducted earlier this year by Twitter and analytics firm Annalect shows that users trust social media influencers almost as much as they trust their friends. Surprised? You shouldn’t be. Influence marketing has always played a massive part in customer buying choices. In the US, Wheaties have included athletes on their cereal boxes since 1934…


How Does Mining, Managing & Adapting Anchor Text Ratios Improve SEO?

Within the world of SEO there are seemingly endless elements and tweaks that can be made, not only to link building, but across the board, to move a website up the SERPs. In some cases, these are grouped into large boxes – on page, off page, technical etc. The reality is SEO should be much…


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