Archive for the ‘General’ Category

Manage Backlink Risks with Majestic

There are a lot of factors which impact Google Search Ranking. There are manual spam actions which are penalties applied by the Google Search Quality team to websites found to be in violation of the Google Webmaster Guidelines. Then, popular Google algorithms, such as Google Penguin, (which focuses on the quality of backlinks), and Google…


Link Data Advice from Duane Forrester Part 2

By Rosanne Shepherd | |

We are continuing on in the series of ‘Link Data Advice from Duane Forrester’.  Last week we began the mini-series by starting to look at how Link data can be used beyond SEO and introducing you to Duane’s thoughts on how to use link data to measure influence.  If you missed the first instalment of…



How is branding affecting your backlink profile?

Defining a brand strategy should always be prior to SEO or any other marketing activity. Branding is what dictates the direction that marketing should take, and helps make the right judgement call. In other words, a well curated branding strategy brings purpose and consistency to everything that a brand does. This is why an SEO…


Estimating what Trust Flow you need in a vertical

By Eliza Bonecka | |

There’s this one particular question that I hear almost every day: “What Trust Flow for a website like mine?”. Well, this question hasn’t been taken completely from outer space; so let’s investigate this further using space related websites! Trust Flow Trust Flow is a metric developed and owned by Majestic to help you evaluate whether…


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