SEOin2024 – Book Release Preview

Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2024 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year.

For this special episode of the Majestic SEO Panel Show our host David Bain will be joined by Myriam Jessier, Petra Kis-Herczegh, Sarah McDowell and Marco Giordano to preview the SEOin2024 book.

Watch the Recording

Listen to the Podcast

Transcript

David Bain 

SEOin2024 the book, a special preview. Why should you know about SEO in 2024? What should you know about SEO in 2024, and what’s included in SEO in 2024 the book? I’m your host, David Bain. And that’s what we’re going to be covering today on the Majestic SEO panel. And without any further ado, let’s just go straight to the panel and get them to introduce themselves a little bit about where they’re from, what their full name is, what they do. So let’s start with Myriam.

Myriam Jessier 

Hello, my name is Myriam Jessier. I am currently based in Portugal, and I’m an SEO consultant and trainer, and I think that sums it up.

David Bain 

Wonderful to have you on Myriam. Also with us today is Petra.

Petra Kis-Herczegh 

Hi, everyone. I’m Petra Kis-Herczegh. And I’m mostly based in the UK as a Solutions Consultant, but this year traveling so I can be found all around the globe this year. As I mentioned, I’m a Solutions Consultant and work with different SaaS and e-commerce businesses, and very, very excited to be here today.

David Bain 

Wonderful to have you here. Also joining us today is Marco.

Marco Giordano 

Hi, guys. I’m Marco Giordano. I live in Zurich. I’m an SEO consultant and data analyst and my specialty is mostly b2c content websites, and of course, I really enjoy being here.

David Bain 

So great to see many people in the chat. If you’re listening to this. You’re listening to the recording, you probably listen to an audio form, you could be watching it on YouTube afterwards. But if you can join us for the next live one, we’ll be doing a live stream at the beginning of January, all about setting your SEO Strategy for 2024. So that should be a great one. Sign up at majestic.com/webinars. for that. We’ll hopefully see you in the live audience for that one. But also on the panel today is Sarah.

Sarah McDowell 

Hello everyone. My name is Sarah McDowell, I’m here in the UK and I work for Captivate which is a podcast hosting platform. I’m a speaker, coach and podcaster. I’ve got four podcasts under my belt now, with my most recent one being the SEO Mindset Podcast. I’m very excited to join the panelists and everyone else here on YouTube too.

David Bain 

What we’re talking about today is SEO in 2024 the book. We’ve got the official launch live stream next Tuesday, which will be Tuesday the 12th of December that so it’s 1pm GMT is going to be a four hour live stream. We’re gonna have 60 SEOs from the book joining us for that. But this is a special preview show and we’ve got another four of the wonderful contributors of the book. Joining us for this one just to share a little bit about the tip that the contributed to the book and also to give their thoughts on maybe what other people contributed as well as part of the book.

Let’s start by, first of all, mentioning the fact that SEO in 2024, the book is now live. It’s now live on your favorite Amazon store. Hopefully, it’s certainly alive on the UK, across the EU and in America. If you search for SEO in 2024, you should be able to find it there as well. We’ve got a lot of content in there, almost 600 pages of content and about 200,000 words. So it’s a phenomenal volume of information, and it’s not transcripts, it’s it’s highly edited, tips, and great to read little chunks of tips in terms of what you should be doing in 2024. So much changes in SEO over the years. So it’s great having a resource like this.

But let’s move on to just asking your panelists what the contributed, and why. So Myriam what was the tip that you shared for the book?

Myriam Jessier 

What I wanted to focus on is everyone was freaking out about AI and how it’s going to change everything and let me produce a lot of content. So I was wondering, okay the barrier to entry has been lowered by a lot, and we can produce this huge amount of content without necessarily thinking about the value we’re producing. So I asked myself, what is Google going to do faced with this deluge of everyone wants to do SEO now? What do you do to stand out? And the concrete advice that I have for 2024 is to future proof your content strategy by focusing on the middle and the bottom of the funnel.

This is important, because you have to understand how an LLM works. As soon as you start scratching the surface, and you ask for more specific things, the machine will still produce superficial content very often, because it doesn’t know if it hasn’t been trained in stuff that you know, as an expert. It can’t compete. So this is why I recommended that people should focus on concrete advice, not necessarily superficial content like “What is Rome”, the city, or “What is a family vacation”. You need to consider modifiers. So if we’re talking about “What to do in Rome”, which is a very top of the funnel query, you need to go lower, because this is where the real value lays for you as a brand and for you as an author. And one of the query modifiers you could have is “What to do in Rome with two teenagers”, because all of a sudden you’re talking about real life experiences and you’re giving real life advice that an LLM would have a much harder time giving.

David Bain 

How do you know what modifier is right for your brand? Because two teens could be great content for a particular viewer thats seeking that kind of information, but obviously, it’s hard to determine the search volume for that kind of query.

Myriam Jessier 

I’m cheating a little bit because I’m going to be quoting someone else from the book, actually one of my advice neighbors, Ian Helms who was discussing the fact that you actually know people before knowing keywords. You need to figure out that if you’re selling nails, what are you truly selling? You’re selling a solution for what people want to accomplish. So at the end of the day, going through Rome with two teenagers, is not about making it through Rome with the two teenagers intact, it’s about building memories and having fun seeing the city in a way that is memorable and makes sense for you as a family (if it is a family setup).

So what I would recommend is going for the Jobs-to-be-Done framework. What jobs are people hiring you, your brand, your services, that article for? What are they trying to accomplish? And that’s how you know if it makes sense for you or not. Going after shiny keywords or being happy that you’re number one on something that is not going to drive in any revenue, or any engagement (if that’s your business model) is not going to be viable. So SEO tools are great. SEOs are great. But understanding the jobs that have to be done by your potential customers is really where you know if this is genuine content that matters.

If I can go off on a tangent, as a trainer I know this better than everyone else, because most of the topics that get me traffic are questions that my students ask. So yes, of course there is search volume if I look for it hard enough, but if I answer their genuine questions instead of trying to be academic and building an SEO focused outline, this gets me a lot more brownie points from Google than focusing on the way we use to do content production for SEO.

David Bain 

You said that you prefer to focus on bottom of the funnel and middle of the funnel, so are you saying that SEO isn’t the ideal platform nowadays for top of funnel phrases?

Myriam Jessier 

Ultimately, top of the funnel can be handled by the Search Generative Experience, right? You can just quickly ask your question, muddle through and figure stuff out. As an SEO expert, do I want to show up in this when there’s a lot of competition? It requires a lot of work and I don’t necessarily control the experience. I know that top of the funnel is going to be one of the biggest, quote unquote, victims when it comes to AI content. So this is why I’m saying that we should mainly focus on middle. Your question is amazing, because I keep hammering this in if SEO agencies actually want to have a shot when it comes to the future, if they want to future proof their services, they should be more integrated. Nowadays, people going to hear about a brand on Tiktok because it’s going viral, and then are they going to look for it on Google to know where to buy it? So you have to really consider what is the entire customer journey and when is it worth your time and investment to carry out SEO efforts specifically for search engines, not social media that also has search features. So we really need to consider this. But from a purely pragmatic standpoint, if you want return on investment, when it comes to your content, and your visibility, I would say go for middle and bottom of the funnel.

David Bain 

Petra, what was your tip?

Petra Kis-Herczegh 

With my tip I can completely tie into that because I think a lot of things that you are saying is looking at numbers, because they represent humans. So my my tip is within the section of ‘Be Human’, and is that Emotional Intelligence should become your superpower in 2024. In general throughout my career I’ve thought Emotional Intelligence is very important, but why in 2024 is it becoming even more important? Well I think it’s something that Myriam already mentioned before, and I think the people on the panel will mention going forward, and that is that there has been a lot of change this year, and this change has been scary.

Petra Kis-Herczegh 

AI is definitely transforming what we’ve known about SEO, and to deal with that change Emotional Intelligence is very crucial to understand things through emotion and to understand that we are humans and everything that we do has an element to it that is how we are thinking is driven through emotion, and I think that’s why that skill is so important.

One thing I really wanted to add to Myriam’s point about the funnel is that it’s important to remember that these are just representative categories that we’ve created. It’s not, it’s not a real thing, right? Like, if I’m a customer, I’m not actually going through a real funnel when I’m shopping. We’ve created this so we can interpret data and we can explain behaviors. But behind those things, there are there people with stories. I think why I really agree with Myriam on the middle and bottom of the funnel is because that’s what we are being measured on and the way you are actually looking at it as a business because you need to focus on the things that drive value. The middle and bottom of the funnel is the one that drives value, because that’s what’s representing the numbers where you can really understand what a person wants. At least that’s how I’m seeing it sort of from a human angle, if that makes sense.

David Bain 

How does an SEO improve their emotional intelligence?

Petra Kis-Herczegh 

Unfortunately I cannot give a nice set of five tips to improve your emotional intelligence and then its done, right, its the same as SEO – it’s never done. We all have emotions, it’s just how aware of those emotions, are you, and how much do you reflect on on them? It’s something you need to continuously go back to. I do give a few tips within within the book as well in terms of techniques that we can do for self-reflection and for understanding our state, which are things like we are humans and we’ve got biological needs, such as when we get sleepy, we get tired, and when we are tired, we make worse decisions. So it’s about being aware and realizing when those sorts of human elements interact with our decision making. It’s very important, and I think especially within SEO, we tend to forget that, because we focus so much on the fact that we’re working with algorithms and computers and we just think that when we get data to prove something, that we wouldn’t be emotional about it. But that’s not a true thing. That’s our nature. So we just need to be more aware of that, realize that, and reflect on that. And that’s going to be a continuous process.

David Bain 

Let’s move on to Marco, what was your tip that you shared?

Marco Giordano 

It’s actually quite different because it comes from the ‘analytics’ chapter, and it’s about using data to prevent future damage. So essentially, it’s actually very simple. Once you think about it many companies, whether ecommerce, Saas, or whatever, usually claim to be data driven. But in practice, they are not really focusing their decision making in terms of operational activities or strategy. So my advice is mostly operational or tactical, for example, if you are a publisher, you want to find a way to track or to understand which of your pages are showing signs of decay, and have adequate processes to tackle these problems before they snowball. So it’s essentially finding the data, you need a way to automate these workflow, which is not even new. But what’s important is also tying these insights (if you have them) to business, SEO and processes. So if something happens, you have a counter action to take based on data, instead of guessing or over analyzing.

David Bain 

Could you talk more about data and automation? Can AI be used to enhance the type of automation that you’re talking about?

Marco Giordano 

In most cases, it’s not needed because it’s descriptive stuff – gather data somewhere and process them. You don’t really need AI. In my personal experience as an SEO, I use AI everyday to improve my code, or to review some specific parts where I’m not sure on something, or even if I want to be faster. But for the entire process you don’t really need AI per se, but if you’re using some cloud tools, most of them are integrating AI assistance for end users. For example, if you’re an SEO, and you want to get some data without asking the data team, you have a sort of ‘copilot’ that can give you the code to execute. But you still need to be careful, because it’s not really part of the process, it’s more like an assistant.

David Bain 

Thanks so much Marco. We’ll come back to everyone in a bit to look at other tips in the book, and we’ll get everyone’s opinion of what other tips most resonated with them apart from their own, but first let’s move on to Sarah. What was the tip that you shared?

Sarah McDowell 

For those who listen to the SEO Mindset Podcast it’ll be no surprise that my tip was around embracing change and embracing challenges that come our way, because last few months, or maybe a bit more, has been very turbulent hasn’t it, with all the changes and everything that’s Google is throwing our way. And when you look at the book, and when I saw the chapters, there was quite a lot of people talking about AI. There’s a lot going on, it can feel overwhelming, and you may just want to bury your head in the sand and just wait for it all to blow over. So my chapter was all about how we can embrace change and embrace challenges, and is a reminder that we’re all human as well, which links back to Petra’s chapter about Emotional Intelligence and being self aware.

It’s okay to feel overwhelmed and feel like with all these changes happening it can throw us off kilter a little bit, and that’s okay. But it’s about knowing that more changes are going to happen, things are going to happen to the algorithms, Google’s going to test new things in SERPs all the time, so how can we take stock and embrace change rather than wanting to run away from it? How do we embrace and take on challenges without wanting to cry? Don’t get me wrong, I think we’ve all wanted to have a little cry, and that’s fine, but trying to embrace those changes and challenges is what my tip was about.

David Bain 

Those are some great thoughts on the individual tips that you’ve shared, but now let’s just move on to your thoughts about other tips that are out there. Myriam, you mentioned briefly that Ian offered a tip that you were interested in as well?

Myriam Jessier 

Before I go on about Ian’s tip, I do see that a lot of people are a bit overwhelmed with AI and I absolutely agree. But I would like to say something that many people are not seeing well, at least from my perspective. I remember the beginning of some of the internet, the commercial Internet, and I remember how weird and wonderful the web used to be, like how many weird blogs there were and how much fun I used to have before influencers became a thing, before blogs became huge deals and then progressively kind of disappeared from Google SERPs. And I think that we’re maybe having a shot at returning to this ‘original web’, this kind of kooky, weird, wonderful stumble upon things that truly matter to you web. So I’m also wary about AI and there’s a lot of safeguards that need to be put into place. But I’m hoping that this is also the beginning of a new era where the internet evolves and is forced to become better.

David Bain 

It feels like it’s moving into a new era. But it’s also very difficult to predict what that new era is going to look like.

Myriam Jessier 

I know and it really feels like there’s different forces pushing for this, and I believe that brands should also take this into account. Monetization matters. But branding becomes very important if you want to be memorable, because now we’ve done it all and we have gone as far as we can in terms of the way SEO used to be, so let’s look forward to this.

Myriam Jessier 

And this is what ties into Ian’s tip which was that if you sell nails, what do you genuinely sell at the end of the day? You don’t necessarily sell nails, you sell a way for people to reach a transformation and be a better version of themselves, whatever that may mean. And this is very important because it means that we can’t do the whole screaming into the void as we used to do, which is to optimize a piece of content with all the right keywords and then hopefully you’ll attract the right people. I know we always think about people, because that’s how we find the keywords and that’s how we find the intent, but really do look into who you are talking to or who you want to be talking to.

One of my favorite examples I will hold me until the day I stop doing SEO is that I had a brief with a client who told me that sleep apnea, it’s mostly men 35 until 85, and these are the people that we want to help at that clinic. But no. The reality is that it was their partners, their wives and girlfriends that called in saying “I hear my partner sounding like he’s about to die every night”, and that’s what you need to focus on. Figure out who you truly are talking to, not that ideal persona, but truly the humans that could actually be interested in what you offer and why they could be interested. So as Petra said, it’s emotions, right? So as a wife, girlfriend, partner, whatever, you don’t want the person you love to die or sound like they’re dying. So you’re going to do something about it. Versus the person who’s asleep, they’re tired, they’re health is not going well, etc, but they’re not going to realise that something is happening while they’re asleep. I’m not going to give away everything that Ian explains in the book, obviously, but please go and check out this tip. It’s lovely. It’s useful, and it’s actionable.

David Bain 

Traditionally, people understand that SEO was about keywords about identifying organic search opportunities and driving traffic from there. Targeting emotions, targeting real stories, is a bit less tangible and I guess it’s a bit more challenging to identify the size of the opportunity and how much traffic you could perhaps generate from that. How do you attempt to share that detail with the audience that you’re training?

Myriam Jessier 

I was talking to another SEO expert today about SEO forecasting and how we project, what information we may be able to garner, what’s going on, how do we get the buy in, etc. And Chris Green was saying, “hey, this is not necessarily forecasting, but it’s establishing different scenarios”, and I love that analogy because this is one way where you can get people to actually care. When you tell them the job to be done, for example, I want to find a casino that has a promotion for my birthday, which is a real tangible thing in Canada, by the way. So if if these people are looking for this, you have to understand that there’s a query modifier, there’s the casino that’s like, reachable near my house. But also, it’s for my birthday, I want that promotion, if you don’t have a page that addresses this, because the information is buried in a little pop up in Google Maps, it’s not going to happen. You’re not even competing, you’re not even showing up, you don’t register. So for me, when I train people, I try to find concrete examples that kind of punch them in the gut, that they will also remember. I play on their emotions because I know that this is what they will remember, for them to actually consider this. Now when it comes to metrics today, we have a professional here with Marco that’s he can he can catch that ball when it lands in his court. But I’m waiting to see what the new metrics are going to be too. I think that with all these evolutions, the metrics themselves have to evolve for us to be able to actually communicate this properly.

David Bain 

Marco, what are your thoughts on the future metrics that are important?

Marco Giordano 

That’s kind of tough to say now, but I can tell you which ones are probably outdated. I think that metrics, for example, like query keywords will stay because at the end of the day you need some user input. So some of these will probably stay there because it’s an input from the user. But to measure SEO success, or even to quantify the visibility you’re getting, I think that Google has to come up with some alternative solutions. I have an example. Let’s say that SGE becomes completely main stream and goes live. It’s official, and it works. How would you be able to compare if you appeared there, compared to a normal search result? Even in terms of a matrix, you will probably need something new, for example, and other numbers that can tell you “this is your position, but this is not actually your search position”. Or let’s say some third party tools have visibility or Share of Voice or custom metrics.

I think that those ideas, the ideas behind them that you can capture, like market share, your current share, your visibility, how much attention you’re getting are only valid, mostly, for informational content or other topics. If I want to convert, I don’t really care about the visibility or the quantity, I care about the quality, or other details. But for conversion, I’m pretty sure that conversion rates and other metrics, or click through rate even are quite good and more concerned about informational content and how to measure it.

David Bain 

Thanks, Marco. Petra, what other tips in the book appeal to you?

Petra Kis-Herczegh 

I actually want to connect some of the tips that we’ve heard here as well, because I find them really interesting, and then I also wanted to quote, Lazarina Stoy because she is in the book, and I wanted to use something from her that she talks about very, very often (and is something that Myriam and Marco both touched on today), which is data, but the sort of getting the buy-in with data and the storytelling around data. I think that’s been a topic, more so in recent years and becoming more and more important for 2024 as well. And I think a lot of the themes in the book, reflect on this human element, as we talked about.

Sometimes I think what gets us overwhelmed is that we try to separate these things like data is separate, me dealing with change is a separate thing, my adaptability and trying to learn coding or dealing with AI is a separate thing. But they’re all connected through what drives us and throughout our curiosity and throughout our ability to cut through noise and to divert our attention. So what Marco mentioned, for example, about getting overwhelmed by data, why would that be happening? It happens, because we find it challenging to focus our attention on the data that matters, and Myriam’s story as well about emotion and how do we find the data that’s emotional, which in my view is really simple.

If you’re looking at it through the lens of Emotional Intelligence, and let’s say you’re working on Local SEO, it’s kind of an easy tendency to say “Okay, I’m gonna look at the stats of why local SEO is important” and what is Google giving me for the percentage of how many people look for local results, et cetera, et cetera. But that data is just sort of a nice looking number that doesn’t really talk to the people or to the business or to the brand. If you’re actually looking within your business and let’s say you’re looking at local SEO because you have retail stores, you can reach out to those retail stores and have a look at the vast amount of data your company might already have within those stores. You might be able to collect data from them that you can analyze through emotion, because you understand that those are people with stories that actually go into the store, and the store managers can give you data that they’ve collected. I think this is sort of cutting through the noise and trying to bring it together and how all of this is really our ability to understand this through that human lens, which as I mentioned, Rebecca Berbel, and Sarah both talks about as well.

David Bain 

Absolutely, and thanks for mentioning Lazarina as well, her tip was to start incorporating programmatic approaches and rule based automation into your SEO. And yeah, as you say, her thinking is incredible. She loves big picture thinking and getting into the nitty gritty of actually dealing with millions of sources of information and making sense of it all. Let’s move on to Marco again, in terms of other tips in the book, what appealed to you?

Marco Giordano 

I found four which I will go through quickly. So, for example, Jack Chambers-Ward said that informational content for ecommerce that is very important, and as a user this is something that really pisses me off when I have to buy something and they don’t have content because I don’t know what they’re selling. So I completely agree with this advice, as a customer and as a user, not as an SEO, because I really want to read something and it’s important to distinguish yourself as a source of competitive advantage, for trust for the search engines, and of course, for the users.

Then Natalie Arney about managing content, reducing content, optimizing content and thinking about our decay management, which is one of my favorite topics, and I really liked it’s covered in her tip. Mark Williams-Cook when he talks about using AI, but in a smart way, not in a lazy way. For example, using PAA (People Also Asked) data and validating the intent of your content, because I think that AI for these topics is quite good compared to other tasks. So I think this is great advice and it’s a smart workflow.

And I was also going to mention Lazarina but for the tip in a book which is about rule based automation and programmatic approaches, mostly for rule based automation which is what I usually do. And the thing that most of the things that our business needs are rule based, or should be automated, instead of being left to people, for example, fixing 1,000 titles is dehumanising. But if you find a way to automate it, it will be really helpful for anyone in the company.

David Bain 

That’s the wonderful thing about books like this, you don’t have to read it cover to cover. In fact, if you go to the back of the book, there’s an index of all the different tips there are so you can see which ones resonate with you based upon the tip title, and hone in that will go back to that and maybe use it as a bit of an encyclopedia because it’s a long book to read. But perhaps you’d go back to it as the months go on during the year and hone in on what’s relevant to you in that moment in time. Sarah, what tip from someone else resonated with you?

Sarah McDowell 

So I was drawn to the ‘Be Human’ side of the book, I’ve seen loads of great tips in there. I enjoyed Jess Joyce’s chapter about being human to sell to humans, and she sort of touched on the fact that it can give you the competitive edge when it comes to EEAT, which was a good reminder. I was also looking at the other sections of the book and another chapter that really stood out to me was Miracle‘s, where she was talking about Brand SEO and doing work so Google can understand your identity and understand you as a brand and as a company, so that it can trust you. The more understanding Google has of you as an entity, as a brand, and as what you’re doing, the better it is going to be for your visibility, which we’re all sort of like talking about. Miracle also touched on about owning your niche as well. So I think this feeds into sort of what was Myriam was talking about about top, middle and bottom of the funnel, where you’re not spreading yourself too thin and trying to go after all of the keywords, but instead honing in on what makes sense to you as a brand, to what you what you sow, what you’re about, your ethos, and all of that stuff. It was hard to pick, but if I had to choose, those are the ones that really resonated with me.

David Bain 

These interviews will also be available as a podcast series and a video series as well as a book. So if you want to check out the content for free, do that at majestic.com/seo-in-2024, and we’ll be publishing the audio and video episodes, one a day, five days a week for the next three or four months or so. So it’s already a really popular podcast on Spotify and I know we got to number one and Spotify for last year. So if you’re listening to it on Spotify, try and subscribe to it there.

The last question that I asked people was, if an SEO is struggling for time, what should we stop doing now so they can spend more time doing what you suggest in 2024. As we’ve only got a few minutes left or the live stream, I want to get everyone’s thoughts on that one very briefly, perhaps your opinion would have changed very slightly, perhaps you won’t remember what you said originally, and come up with something else. Because as SEO can be doing so many things in 2024 but sometimes people aren’t that efficient with their time. So let’s go round everyone, get the answer to that particular question, and then remind us who you are and where we can find you.

Myriam Jessier 

So first and foremost, stop stressing about the metrics that we normally focus on, as we discussed, they’re in flux. So look at the Jobs-to-be-Done framework and work out if we are doing everything that we need to do to cater to that? Are we planning to do something that kind of doesn’t fit? Have no shame about this, get it out.

If you want to find me on the internet, I am available on LinkedIn, Myriam Jessier, or you can find me at pragm.co. But David, there’s a very important question you haven’t asked, and that is how are people using the book? Because I have used last year’s book to get me started on brainstorming whenever I’m stuck. I’m going to open the book and it will like dislodge something in my brain. So I absolutely love this book, because it’s a great way for me to help me get started with my job on top of getting smarter.

David Bain 

Thanks so much for coming on. Petra, what are your thoughts on what people should do, and of course, where can people find you?

Petra Kis-Herczegh 

I think if people are struggling with time, that means they are trying to do everything, and likely that means they can’t do all of them really well, so they haven’t prioritized it. We all get into this situation when we are trying to do everything, but it’s not the most efficient or best use of time. So as hard as it sounds, you really have to force yourself to take a step back, because what struggling with time means is that your brain doesn’t have the space to actually think and prioritize. I can tell you to prioritize what you would need to lose, but you would like we need to take a break before to even be able to assess that. So start paying attention to your actual health, getting good sleep, which seems like its not SEO advice, but in general, focusing on things like breath-work can be very helpful because they just give your brain the space to think and prioritize and make sure that you’re focusing on the things that you need to focus on.

You can find me on LinkedIn or Twitter under Kameleon Journal or through my website KameleonJournal.com.

David Bain 

Lovely, thanks so much for joining us. Marco, what, what are your closing thoughts and where can people find you?

Marco Giordano 

My advice is kind of similar. It’s always about prioritization, but it’s mostly to stop overanalyzing, because I see that many companies or even SEOs overanalyze too much or think too much about basic facts. For example, with core updates like the Helpful Content Update, sometimes life is life, you cannot affect a core update. It just happens. You can try to analyze and find some associations, but at the end of the day, don’t overthink it and focus on execution, and how you can actually create something of value instead of theorizing. And you can find me at SEOtistics.com and there you can find my Twitter, LinkedIn, my newsletter, I also have an ebook. It’s all on the website.

David Bain 

Thanks for joining us Marco. Sarah what are your closing thoughts and where can people find you?

Sarah McDowell 

Don’t forget to celebrate your wins. It’s so easy to always go after the next win, go after the next target, the next project, it’s so easy to compare ourselves to others, when in actual fact, we’ve all won in the past somehow. So please don’t forget to celebrate your wins because that’s going to help you with how you’re feeling about yourself, so that’s what I really urge everyone to do. Get yourself a win jar, an empty win jar, and every time you win, no matter the size of it, get it written down on a post it note, fold it up, put it in your jar, and then you’ll be able to see that jar filling up with all the wonderful wins that you’ve had. Celebrate yourself and be kinder to yourself.

You can find me on Twitter, SarahMcDuck, and I’m also on LinkedIn, and like I’ve referenced a few times the SEO Mindset Podcast with my co-host Tazmin Suleman. We have some really awesome episodes on there and we cover loads of topics around personal growth and development.

David Bain 

Thank you so much, Sarah. I love that win jar concept. I was actually thinking that it was some kind of sweetie jar that you’d actually take a sweetie out whenever you’d win, but it was the other way around. You put your your win in there and then you can recognize how good you actually are.

Sarah McDowell 

It could also be a win tin if you want it to rhyme. You can use whatever brings you happiness.

Myriam Jessier 

Mine is called the feel good file. It’s a Google Docs.

David Bain 

I’ve been your host David Bain and you’ve been listening to the Majestic SEO Panel. If you want to join us live next time, sign up and majestic.com/webinars, and of course, check out the whole series that we’ve been talking about today at SEOin2024.com.

Previous Episodes

Follow our Twitter account @Majestic to hear about more upcoming episodes!

Or if you want to catch up with all of our previous episodes, check out the full list of our Majestic SEO Podcast episodes.

Back