Digital Marketing Webinars

Join Dixon Jones (Global Brand Ambassador) and a panel of illustrious guests for installments of our Old Guard vs New Blood webinar series.

For each webinar Dixon is joined by experienced veterans of the industry, who have decades worth of experience, and the rising stars, fearless in trying new tricks.

Together they answer your questions about all things SEO, Social Media Marketing, Digital Analytics and more.

Our Next Webinar

If you’re an SEO, you’ll certainly be aware of the power of links and how having high authority, relevant links pointing to your site can skyrocket your rankings. But what about 2nd and 3rd tier links? How important are they and is it possible to have any control over them?

On Wednesday 3rd March, Dixon Jones will be joined by Max Brockbank, Amel Mehenaoui, and Gery White to answer the question: “How useful are 2nd and 3rd tier links to your SEO success?

Past Webinars

Audience Intent

On this panel we discussed how to determine exactly what your organic visitors are looking for and how to use SEO to serve that intent, giving you a great opportunity to maintain your rankings over the long term.

Dixon Jones was joined by Imogen Davies, Jenny Halasz and Natalie Mott to talk about satisfying audience intent.

Audience Intent Webinar

SEO Strategy Edition

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?

Guest Host David Bain was joined by Maria Amelie White, Kevin Indig, and Anna Corbett to discuss how they pull together an SEO strategy and how they suggest you do too.

On 6th Jan 2021 join David Bain, Maria Amelie White, Kevin Indig and Anna Corbett  to discuss SEO strategy for 2021.

Content Edition

On Wednesday the 2nd December we focused on SEO’s twin brother – content.

Dixon Jones was joined by Rebekah Dunne, Shaun Hill and Miranda Miller to discuss the types of content that are much more effective now as well as how to tie everything together into a coherent content marketing strategy for 2021.

Rookie Mistakes Edition

On Wednesday 4th November Dixon Jones was joined by Dom Hodgson, Laura Hogan and Laurent Bourelly where they discussed the most common Rookie Mistakes that new SEOs make, and how you can avoid making them yourself!

Webinar Guests

Crawling and Indexing Edition

On Wednesday 7th October, Dixon Jones was joined by Rasmus Sørensen, Romain Damery and Patrick Hathaway where they talked about all things Crawling and Indexing.

Tools Edition

On Wednesday 2nd September, Dixon Jones was joined by Fabrice Canel, Kristine Schachinger and David Iwanow to put Google Search Console and Bing Webmaster tools under the microscope!

Remote Working

As we all get into the new reality, Digital Marketing is better placed than most to work remotely. But how do you manage teams remotely or how do you want to be managed remotely?

Aleyda Solis, Jo Turnbull and Gareth Hoyle explore this hot topic in the Remote Working edition.

Remote Working - Digital Marketing Webinar

Enterprise vs Small Business SEO

In the Enterprise vs Small Business SEO edtion of the series, Dixon Jones was joined by Judith Lewis, Iman Hamdan and Mike King to discuss how Enterprise SEO compares to Small Business SEO.

Agency vs In-House Edition

The Agency vs In-House edition of the series saw Ruth Everett, Topher Kohan, Viola Eva and Susan Hallam MBE all join Dixon to talk about their experiences of each position.

Analytics Edition

In the Analytics edition, Dixon was joined by Analytics experts Sara Clifton, Annie Cushing, Jim Sterne, and Jill Quick, where they discussed the importance of analytics.

Social Media Marketing Edition

The Social Media Marketing edition saw Shari Thurow, David Mackenzie-Kong and Ned Poulter, all join Dixon to talk about how to market a brand on Social Media.

February’s Link Building edition had Dixon joined by Frank Watson, Helen Pollitt, and Alina Ghost, where they discussed their approaches to link building.

SEO Edition

The SEO edition saw Jenny Halasz, Bill Hunt Snr, Hannah Thorpe and Tom Pool all join Dixon to discuss all things SEO.

On-Demand Recordings

Not able to catch it live?

Not to worry – all webinars are uploaded to their individual page for you to watch at your convenience!

And you can now listen to the series on your favourite podcast provider! Just search for ‘Old Guard vs New Blood’ and subscribe to never miss an episode!

Listen on Spotify, iTunes and Google Podcasts.