Reddit SEO (A Live Majestic SEO Podcast)

In this webinar, we’re going to show you how to navigate the world of Reddit SEO. We’ll cover how to find your target audience within Reddit’s diverse subreddits, create content that genuinely adds value, and build a reputation that attracts traffic and conversions.

Joining our host David Bain for this podcast about Reddit SEO will be Miłosz Krasiński, Marko Miljkovic, Ivana Flynn, and Jamie Irwin.

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Transcript

David Bain

Welcome to the September 2025 edition of the Majestic SEO panel about how to navigate the world of Reddit SEO. I’m your host, David Bain, and joining me today are four great guests. So starting off with Ivana.

Ivana Flynn

Hello everyone. I’m Ivana Flynn and I’m happy to be here to discuss SEO, Reddit, and sharing the stage with fantastic guests.

David Bain

Thank you, Ivana. And also with us today is Marko.

Marko Miljkovic

Hello guys. Yeah, I’m very excited to be here. Yeah, happy to share a couple of gems.

David Bain

Also with us today is Jamie.

Jamie Irwin

Hey everybody. I’m Jamie from Straight Up Search, and I’m going to be sharing my personal experience with Reddit and my sort of company experience with Reddit and providing it for services, for clients.

David Bain

Thank you, Jamie, and also with us today is Miłosz.

Miłosz Krasiński

Hi everyone, thanks for having me here. I’m Miłosz from Chilli Fruit Web Consulting. I will be the one who is a little more skeptical and I’ll tell you a little bit about stories where companies, maybe they failed during Reddit. So I’ll be talking about the horror stories, or how NOT to use Reddit.

David Bain

Well, we need a skeptic as well, and perhaps the rest of the panel will actually turn you around and change you into a shining beacon of light.

Let’s start off with Jamie, how does Reddit work?

Jamie Irwin

So Reddit, in my opinion, is where the internet goes and converses. It’s a conversation area of the of the World Wide Web where people start legitimate discussions about things. Could be about anything, and it’s subdivided into subreddits, and basically, someone starts a thread, and then people contribute to that discussion by adding their own comments. And it could be agreeing, it could be rejecting an idea, or it could be anything in between. And it’s very heavily moderated as well.

David Bain

Is that moderated by fellow users or specific moderators?

Jamie Irwin

It depends on how big the subreddit is, I believe. Other users can apply to be a moderator. For example, I’m a mod on some of my own subreddits that I own. So yeah, it largely depends on how big they are, I think.

David Bain

Being a moderator, does that mean that your content is more likely to actually stay on the site? Because obviously it reminds me of Wikipedia and being able to sign up to do something similar there and actually manage your own content.

Jamie Irwin

It depends on how large the subreddit is, but yeah, if you are a mod, you’re already past the gate, so to speak. And at the end of the day, lots of people have their own prices, if they you know, basically Money Talks, even in Reddit, as far as my experience goes.

David Bain

Ivana, are you a mod?

Ivana Flynn

I’m not a mod, but moderator is very important for every subreddit, because you can successfully build a subreddit and then it can get closed for many, many reasons, and not being moderated is one of them.

Another one is that you open your subreddit too soon, which means your account is not aged enough or doesn’t have enough karma. Another one is that it can be used for spam, which mainly refers to affiliate links. And I’m coming from the I gaming world, so that’s exactly what we want to use it. So we need to be clever how to use the affiliate links.

But being moderator is very important as well. Your comments and your posts can be removed automatically. So just when you post it, it could be not even a human, but just like it gets flagged as either not suitable or too commercial, or just that you are not allowed to post in that subreddit due to amount of karma, or that the subreddit doesn’t allow people that are not joint members submit.

So posting in Reddit can be difficult, and moderators are one of our headaches. But yes, if you are a moderator, you have little bit of bigger privileges, and if you don’t have moderators, then your subreddit is going to die.

David Bain

Marko, what would you like to add?

Marko Miljkovic

I agree with Ivana. The moderators are actually key to success in Reddit. But the major factor for Reddit success, is owning a moderator account for a large subreddit, because when you’re a moderator, and when you moderate properly, you can see some amazing, amazing results.

So with moderator accounts, you can approve posts, approve comments, remove them. You can guide your subreddit to rank for specific terms that you want to rank for. So I would say having a mod account for large subreddits or medium to large is really key and one of the key factors for success in Reddit SEO.

Ivana Flynn

I absolutely agree. And this is where we see that money talks, as Jamie said, because in iGaming, and now I’m going to be talking from my point of view, we have money in iGaming, and because we have money, we buy subreddits.

But what happens when you buy a subreddit that is not even connected to your niche, for example, a subbreddit that was bought recently was just spammed with posts and comments about crypto casinos, and all the users got closed off, but the post stayed because the moderator owned that, and he just left those posts. Even of the account owners got deactivated because they were spamming, those posts stayed, then they bought links to it, and they dominating in search for a little while. I don’t know how it is right at this moment, but they were dominating for crypto casino searches, which is very, very valuable search for us. So, yeah, that’s where the money comes.

Miłosz Krasiński

So, so when you are moderator, can anyone else be a moderator?

Marko Miljkovic

Yes they can.

Jamie Irwin

You get fewer levels of privileges than so called “super mods” who are the people creating the subreddit.

Miłosz Krasiński

When you create your, let’s say channel, and then you build up from scratch, and then your moderator, other people would have to be approved by you, right? If you own the subreddit, but basically you have to create it?

Marko Miljkovic

Yeah, that’s, that’s correct. However, you can set up the filters so you can allow everything to be, let’s say, posted unmoderated. But you can tighten up the filters, and even have it so you need to approve every single post.

Miłosz Krasiński

So it’s not much difference between Facebook when you are admin of the popular group or powerful group, you are an admin, and you have the power, and then that’s it. You own it, right? So a similar strategy?

Marko Miljkovic

I agree. I would compare Reddit to some of the biggest forums online. I mean, Reddit is actually a biggest, biggest forum online. So whenever you’re moderating the forum, a forum so you’re practically it’s a similar thing to moderating a subreddit.

Miłosz Krasiński

That’s what I was trying to get to that point, you know, because it’s very difficult, even if you look at from the perspective of 2000/2005/2010, and the Internet was based on forums, so then with Reddit it hasn’t changed much. It’s the same as it was.

You need to be a moderator, or you need to buy the account, or you need to know the moderator, right? Or have the power to influence or create the channel or start a new thread. But it’s very difficult to do that in because, because Reddit is going to be the same as the old school classic forum, right?

You would say something just the Reddit, the only one that Reddit is powerful is just because it’s, you know, becomes very visible on Google. And there are other statistics, like, 1.2 billion users, right? So that’s another thing. It has a lot of users. So I think in terms of statistics, it’s sixth, right? The fifth or the sixth, the biggest website on the wall, or at least in the US.

Ivana Flynn

Yeah it’s huge. It’s because Google has the partnership, but keep giving it love. Like before the partnership, we knew Reddit is but we didn’t pay attention too much as more as marketers, right? It was like, there is some traffic, but we didn’t really obsessively watch Reddit. We didn’t try to learn. We didn’t try to gain Reddit.

And I believe this is why Reddit is getting so difficult, because obviously marketers, there is traffic, there is people, there is money. We’re gonna go there, and we going to break the rules and obviously make it more and more impossible to be part of Reddit. We started to use fake accounts. We started to buy all accounts. We started to buy all subreddit and mold them to what we need to make money off. We started to spam it with affiliate links. And not just I gaming. There’s tons of Amazon links, and I think that’s why Reddit is becoming because impossible. Because two years ago, no matter what I did, I couldn’t break it. Now I feel like I breathe heavily and it breaks.

David Bain

So we’ve alluded to the Google partnership. Can we actually just touch on this a little bit further, please? So Jamie, do you want to give a summary of what the Google Reddit partnership is and what it means?

Jamie Irwin

I believe it was two years ago and Google announced the partnership with Reddit where they will pay them $60 million to train their own systems using Reddit data. So it’s a significant amount of money, and you just have to look at the share price and the stock price of Reddit in its IPO, and it’s gone upwards like crazy. So yeah, it’s here to stay, in my opinion.

Marko Miljkovic

I agree with Jamie. So basically, Reddit and Google announced partnership, like around the time when the first major HCU algo updates happened, I think in 2023 if I’m not mistaken, and this is when we got this AI Boom. So now Google is actually using Reddit to train their AI model.

However, what’s interesting is that, since we SEOs are spamming Reddit with tons of AI content, Google is running in circles. So this is kind a tricky situation for Google. And I do believe that this stronger, let’s say more ferocious Reddit filters are here just because they want to keep it clean for users, but for Google as well.

David Bain

Where’s the real SEO value in Reddit?

Is there any opportunity to actually increase the authority and rankings of your own website through content and perhaps links appearing from Reddit, or is all about the fact that Reddit is a massively popular website, and you can actually generate interest there?

You can get people to visit as a result of people finding out about you and people searching your brand, and also, obviously the AI search results or the perhaps not improved knowledge panels or other mentions on the SERP as a result of Reddit. So where are the main SEO wins that happen as a result of Reddit SEO?

Ivana Flynn

One of them you already named, is that Google is training their bots on Reddit because they want to have this real human experience and see how humans are interacting and what they’re talking about, and therefore they are scraping this website and using these results in their AI overview (and so is ChatGPT).

So if you want to be visible on those platforms, you really want to be on Reddit and mention at least your brand, at least make a few are not successfully building whole subreddit. Go around subreddit are somehow related to your product, and drop mentions and say, you know, this is a good whatever for whatever. So this is a good shoe, just like Nike is just not that known. Now most cited sites in ChatGPT right now are Wikipedia with 47% and second most cited site is Reddit, with almost 12% so you want to be there.

Second thing is, and people are gonna hate me saying this, but it is a true parasite SEO, because Reddit became so powerful. And the DR, if you play by that, is over 90, it’s sort of easy to rank with it, with a post or even a comment, and then you insert your brand, or actually a link where people come and click to your website, or if you are affiliated.

Of course, because you’re an SEO you know all the tricks, you buy links to it, you buy up votes to it, you manipulate it, and you suddenly rank with a comment that could be completely for free on position 1, 2, 3, 4, for extremely expensive money keywords. And these works really were well in English speaking countries, a little bit of the gray market. So Australia, for iGaming works perfectly on Reddit. The conversion is not always the best, but it is how to steal the traffic from SERPs.

You said there are billion people visiting Reddit daily, so we have got lots of active users. And if you appear in “what’s trending”, then you get people to your subreddit or to your threads, and you get the organic social value as well.

So there are many ways to use Reddit. It’s not just you get a link and you get attributed a little bit of SEO value. There’s so much you can do with Reddit, it’s a fantastic tool, if you know how to work with it. But as we keep saying, it’s getting more and more difficult, so you need to be more and more clever, because every time, at least me, I create a strategy, it works, and then it breaks, and I start from scratch. But there’s always way to do it. You just cannot stop.

Jamie Irwin

I would massively agree with that. The only thing I would add is, if we’re just looking at traditional SEO, the top three dominance, top three positions on the search engine results pages dominance. So last time I checked, Reddit ranks for around 80 million keywords in positions one to three. If you look at that stat last year, this time last year, September 2024 it was 20 million. So within the space of a year, Google is giving credence three times as much in terms of the top three. So you cannot overlook Reddit. If you do SEO at this stage, and that’s what I call omnipresent SEO, you have to be present in all the different channels nowadays to be included in the searches.

Miłosz Krasiński

I agree. I’ve done my quick research. Jamie, you I think you said 60 million. They made the Google sign a deal with Reddit, and that was for 60 million annually. Yeah, so that’s quite a lot.

Ivana Flynn

Six zero, yeah, 60 million.

Miłosz Krasiński

I have to add one thing, Ivana, I know that you are into gaming, and iGaming. You said that those industries have a lot of money and they can experiment. But I think you also mentioned that that Reddit is not easy, and I don’t think we should treat Reddit as organically, you know, like something that is easy as organic as a building website, right?

So I think my conclusion out of this, or at least what I’m trying to get out of this conversation, is few facts that you just cannot easily come to Reddit and start building from scratch, because you don’t just don’t have that time. And I think everyone here will agree with me, right? This is only maybe really good for certain industries that can make a return on investments at least, is going to they will be looking good, right?

But if you want to go slowly, organically, by the book, I think Reddit is going to be very, very difficult. And I’ve got also some other statistics, and why it’s not good for certain industries.

David Bain

Can I just ask Ivana to see if she wants to push back on one of your comments there. So Miłosz, you said that Reddit is probably only good for an industry like iGaming, and I think Ivana had a bit of a poker face, excuse the pun, in response to that. So Ivana, how would you respond to that?

Ivana Flynn

It’s fantastic for any industry, but it is difficult to work with. I fully agree with you. It is getting more and more difficult, but there is always way to do it. You cannot publish affiliate links. You create and post outside of Reddit links to that, put affiliates link there. You just need to keep Reddit keeps you thinking outside of a box.

But I see lots of thriving industries there about anything, and iGaming is only one of them. We are very successful there with crypto too. Basically anything goes on Reddit, because there’s a huge community. And even if you’re buying, which you shouldn’t be, but if you’re buying those created accounts, you have a special category for crypto.

The ones that sell the best, and we’re talking crypto, Only Fans, etc, those are the ones that sell the best. For iGgaming, I would say betting/gambling or anything with sports. People love sports there. So you can do that rather than the traditional slots, which doesn’t work that much, because it’s depends on the audience. So for example, I would do cash games in India, because they love that, and you can work with it. However, I wouldn’t really do cash games for Europe, you know, because Europe is a little bit more pickier. So I would always find what works.

Not everything works everywhere. But I don’t believe Reddit is only for iGaming. I see lots of industries thriving there, and I think you mean the speed of how we expedite things in iGgaming. Yeah, we do turn and burn strategies left and right. Because, sometimes we have to, when you are targeting markets where you legally shouldn’t really be Australia, Japan, etc. You don’t care that it lasts one month. You just wanted money from there, so you’re going to risk it. You’re going to put everything out there. It gets closed up. You start over. But you account with it, you know you’re going to get closed off. You know you’re going to be found out. And you account with your investment going away from you, and you need to start over, but as long as you make money on it, I would say that’s the iGaming thinking, which is not, of course, okay for everyone, and I don’t even agree fully with churn and ban strategies. I prefer the long term. But sometimes you can’t think like that in my industry, so we have to be very versatile.

Miłosz Krasiński

Yeah, exactly. That’s what I was trying to make more obvious. That is that Reddit is not, it’s more a channel ban in most of the cases, right? If you have to go, this is the thing. So for iGaming, makes completely sense, because there are money, there are investments, and there are risks, right? But if, let’s say, take the software, software houses quite niche, right? And there is a different demographic as well. And as you, as you mentioned, it might not work for the Europe because of the restrictions as well. So iGaming whatever that’s going to be, Crypto adult, Finance, debt, loans, pay-day loans. So all those typical best niches, the ones that actually making money in the internet, are usually very well restricted on Reddit.

So brands usually, at least according to my experience when I just check the Reddit general brands, like big brands, the ones that you see them on Instagram, on YouTube, you know, regular channels, they start to be on a Reddit because of their demographics. And it’s a very specific demographic on a Reddit. So according to my research, it says it’s 60% male, 50% US centric. And I think there are some other ones.

I think they there’s a little bit of hype going on on Reddit, because they’re very open. And there’s anonymity, and to be honest with you, whatever you want to hate something, you can. Where I come from, and Reddit is quite famous, even if you start reading BBC, posting like another band, another group, another subreddit, being banned on Reddit. So I love Reddit for the drama going on, for something that you can find, because it’s very honest, that’s true, but sometimes goes too much.

And so I think it’s great for those issues where the money is not a problem, because the return is always there, and no matter is whenever that’s going to be covered, or war, things like I gaming adults, I don’t know what else, but those you know pharma, they usually, they never, they never, are affected, to be honest with you, no matter what.

Ivana Flynn

I saw lots of brands, huge brands within our industry, the biggest brands, they don’t succeed on Reddit because they actually don’t know how. And they try to build their subreddit. They open their account two days. All they open subreddit gets closed off, obviously, or they just spam it with affiliate links.

So iGaming is heavily failing, and there’s very few people obsessed like me that keep looking like, how to make it work. I felt few times like giving up, like, Okay, I can’t do this anymore. Every time I come up with something, but I’m a person that I’m gonna die trying, you know, I’m that type of person, so I keep looking into it. I try finding new things.

Currently, I’m able to do lots of mentions successfully that stay and links even, but it’s I had to perfect that strategy quite a lot, and it takes me time, and I do it. I what I used to do very fast. Now I do it slower. So I slow down myself, because if I did too much, everything gets removed. So now I do one link instead of five. You know, like you need to pace yourself.

David Bain

Yeah, it’s possible to do so much on Reddit. So it sounds like you’ve got to be very pinpointed and definitive in terms of your goals, your strategies, what you want to achieve out of it. And one thing that you can do on Reddit is manage a brand’s reputation, perhaps, and have that impact the SERP as well.

So perhaps, for that use case, shall we drill into that and actually share how an SEO can better manage brand reputation on Reddit. Marko, should we start off with you on that one?

Marko Miljkovic

I just wanted to add on couple of more things about what Miłosz and Ivana said. So I would always start from KPIs first. So what are actual KPIs, is it brand visibility? Do they want to be more visible for their main terms. Or they want to connect their main entity, their brand name, with, let’s say sauce service. Or, you know, I don’t, maybe some iGaming category, so we should start with that, and we should know our audience, who is our ideal customer. So is it the guy who’s gonna always be negative and, or is it some curious type, and so we should start from that.

The main thing that’s going to differentiate us from others, is actually the content strategy for Reddit. So we should be very, very careful. I used to produce content fast, I just wanted to rank fast for highly competitive terms. And honestly, guys, yeah, everything you post on Reddit can rank, you can rank for some super competitive KD80+ keywords in couple of days just with smart engagement and money manipulation.

However, is it your goal just to rank? Probably not. You need to bring more people, more conversions. You need people who pay you for your services, and how to do that with a smart approach in content creation and in content strategy. So I’d add, adds this to the topic that Ivana and Miłosz mentioned.

David Bain

Jamie, do you want to add your thoughts as well?

Jamie Irwin

I would add that while the more lucrative niches and the competitive ones, like iGaming and pharma, are scrutinized heavily, they’re the less competitive ones you do tend to slip by the radar. So I’m heavily involved in E-commerce SEO, so online stores and even local SEO as well, and there isn’t massive competition for some specific verticals I work in. There’s lots of opportunities to get brand mentions and legitimate brand mentions within conversations.

I’ll give you one example. There’s a Reddit thread that exists, which is, what are the best puzzle brands that are educational for kids? And I’ve got a client in that space, and they have legitimately awesome products that are educational. They fit that demographic really well. So that opens up the opportunity to engage. Don’t spam. You know, that’s kind of our mantra. Don’t just drop links. In fact, dropping links initially and going back and editing your post is a red flag, even to me, you know, let alone Reddit moderators.

So my advice would be to anyone who’s doing this themselves, is be a real person, add value and participate genuinely in subreddits, because credibility is everything. And one thing I forgot to mention, whenever I was describing Reddit at the start, was it’s the UGC hub. I think we need to really over, you know, we can’t understate that it’s user generated content. Whenever you think UGC, you should always think, oops, Reddit at the same time.

David Bain

So is it the UGC hub that’s morphing into the AI hub based on it’s being listed in AI Overviews?

Jamie Irwin

I would say yes, as Ivana said, it’s the second most mentioned thing in terms of LLMs, after Wikipedia, so you need to be present on there to get mentioned, depending on what your keywords are.

Miłosz Krasiński

I just wanted to say, depending on your keywords, depending on your demographics, depending on your market, you know, because it’s very important, right? Because it’s more US ready, right? Even I just look at my notes and it says, US contributes 48% of Reddit total web traffic that add up. That’s from Reddit statistics.

Marko Miljkovic

I just need to add. I’ve tested Reddit on different markets as well, and it works like you know, I’ve tested it in German, even though I know just a couple of words in German language, and it works. And regarding niches like, I can tell you that I also tested it in legal niche, however, in US. And yeah, it’s, it works really, really amazing. So legal niche, you know, highly competitive niche, like CBD, or, like, iGaming, I mean, whenever we post on Reddit, yeah, it ranks. It’s a matter of what you post and how you engage with it. This is a crucial part.

So to rank for highly competitive terms, you need engagement, so you need comments, you need up votes. So how you space the comments and uploads is really a critical thing, like, and you don’t need to look spam in your comments. I mean, like, I’ve destroyed, like, 10s of posts, like, I’ve tested everything, and you just need to put a bit more effort in content, in posts and comments creation.

Miłosz Krasiński

You can build your persona by engaging, that was my initial questions. I’m being skeptical, because I know how difficult is to start organically. You want to build a persona, right, anonymous persona, so you need the karma. It’s what Ivana said. So to start off, to get to that level, to be able to even leave the comments, it’s already high level, because you need to build up those right, and that takes quite some time.

So with and there is a risk that even if you do this organically, just with the one profile there is, I mean, the numbers are against you, because the probability that you’re going to be by moderators, by some sort of accident, I don’t know, they bind you all that you lose your account. You know you so let’s say you invest every hour for the next for three months, and that’s your one account. So the risk is that, okay, so three months, three months gone, my account gone. I’ve done everything by the book, and it happens all the time as well. I mean, you’re very successful because you’re, you’re doing this professionally, and then you’re selling, you know, you’re selling those services, which is why you’re here.

I’m trying to get as much knowledge from you as possible, because I had this conversation on LinkedIn with Jamie as well. And he also agreed that doing this organically, you need to build those personas at least 10, because five, maybe six, seven of them will go will. They will be banned. They will be deleted. So it’s a numbers games, right? And even if you do everything by the book, I remember a story where an SaaS guy and the agency said they’ve tried Reddit, they tried everything by the book. They always do everything by the book, and it’s a Content Agency, so they know what they’re writing about. The SaaS, especially, they’ve been doing this for the last 10 years, right? So when it comes to SAS B to B, they knew how to engage with their with this specific people about the specific product, still, what? Um, next day they got banned, and no, no answer. You don’t get a feedback, you know? Which is like, I think this is the disaster, because at least when you’re running any sort of campaigns, SEO, you’re spending money budget, Google AdWords, Facebook, LinkedIn, at least you get the numbers right. But in Reddit, you engage, you create those accounts, and then one day, you get no feedback, and you lose all your accounts, right?

So this is what scares me, because when I when I try to speak with my clients, they said, This is amazing idea. Let’s do it. But I said to them about the numbers games and the probability of being banned, they said.

David Bain

It’s not, I guess, part of an overarching SEO strategy. And obviously any SEO tactic, if you want to call it, that may not necessarily last forever, and I guess you’re building in redundancy and a little bit of a backstop by embracing other strategies. But it’s like investing, isn’t it? You might invest in something that’s quite volatile. But perhaps you’d actually invest in an index fund to actually average out the risk in terms of AI that I mentioned earlier. Ivana, how much content on Reddit is AI?

Ivana Flynn

Actually, surprisingly, by now, quite a lot. The estimation is already 50% of that because, as I said, as marketers came in and broke it, and there was a study done by University of Zurich, it was unauthorized, so they had to apologize for it. And basically what they’ve done they created AI personas and normal human personas, and entered a subreddit where you have 10 Rules. Three of them say, do not use AI. Do not use AI. Do not use AI. You have to be human. It’s called change my view. And it’s based on making conversation between people, you know, I like pasta better than pizza, and you converse why you prefer pizza, and try to change the view of the person that is a pasta lover, right? It’s really a conversation between people, sharing their ideas, their experience.

And now what they’ve done, they started to engage as humans in all of those and as AI. And the findings are quite shocking. Actually, the engagement with AI comments and the AI bot is six times higher than the humans. So we sort of prefer to work with AI. We sort of prefer to talk to AI. And I’ve done my own test. So I use tools to publish comments and publish mentions, and every time I think the comments and dimensions from AI were absolutely horrific. They were so basic, yet they got published. They stayed and they got uploads without me paying for any uploads. In a moment, I tried to rewrite it with my own thing, and I went for something I knew, like, let’s say SEO, I would like explain things. I usually got removed, not even published. I got flagged, like, spamming, even though I didn’t put any links. Just went through expertise.

So I think Reddit is sort of simple, and they prefer this simple language. Maybe that’s why AI works so well there. So I was, I was shocked with the findings. After that study, I did my own study, and it’s true that AI stays better and people converse with it, so it is still user generated content, sort of, but 50% plus minus estimation is AI. So we’re starting to eat our own tail. Google is feeding their AI with AI by AI tools, not real humans. So I think we are crossing to the danger zone, like, is this still a genuine threat? This is or we are actually talking to a bot?

David Bain

Is there another platform that offers a reasonable alternative to Reddit, perhaps for other industries or other countries?

Ivana Flynn

Quora, for sure. You can use medium, LinkedIn, for example, is quite good. Now, Facebook started to index their posts, so you can use that as well for SEO, the world is changing. I love Reddit for so many things. One of them is being that it constantly gives you something to work with and in a moment. And I think this is important about Reddit, you cannot make money one way. You can make other way. So you cannot build subreddit, you start comments. If you cannot do comments, you build a tool that is able to do comments and sell that tool, like I see so many tools coming up. Some of them are super successful. Some of them are less but you don’t do just Reddit.

Reddit is one of your strategies in SEO, because, as Miłosz said, it’s a number game. And yes, I’ve done successful subreddits, and some that just stayed for no reason. Some of my fake accounts stay alive. My real Ivana Flynn, one which I wasn’t even too active with. I just really wanted to read things about Malta, because, you know, I like them. I like the drama, so I go there, and I just got banned one day for no reason. I had enough karma. I build it, actually building karma. Yes, it’s a thing, but you can find subreddit where you don’t need karma to build karma, like AskReddit, or funny memes. I posted one memes got 2000 up votes in a minute. So I got enough karma, so I tried to be like, really, really human. There I got banned, and my AI one still lives six months later, so I think Reddit is starting to have a love for AI.

David Bain

Marko, what’s your number two platform to Reddit?

Marko Miljkovic

I’m massively using Reddit. So for me, it’s Reddit bar none. I would agree with Ivana. Quora works, LinkedIn works as well. So Google Sites worked also previously, but number one is definitely, definitely Reddit.

David Bain

Jamie, what are your thoughts?

Jamie Irwin

In terms of a rival to Reddit? It’s got to be Quora, but yeah, LinkedIn does work. I can vouch for it working. Yeah, Reddit is just so big now, and they’re in bed with Google. So it’s, it’s hard to escape that fact.

David Bain

Okay, let’s finish off by asking each of our panelists what’s the quickest win that an SEO can get by starting to take advantage of Reddit?

Miłosz Krasiński

Literally, buy an account or someone who already has what you value.

David Bain

How’d you go about doing that?

Miłosz Krasiński

I don’t know. Just engage with them more than what, how much? How much do you want for? You know, I want to transfer the ownership.

David Bain

How do you measure the value of someone’s account?

Marko Miljkovic

There’s a unique score that every profile on Reddit has, based on karma, based on posts, comments, etc, and you can go to Reddit and find out your score.

Ivana Flynn

I would try to buy a whole subreddit, if you can do it, which is sort of like you just write to people and ask them. Sometimes they will tell you no, sometimes they will tell you Yes. Yesterday, for example, I got, and this is LinkedIn, but somebody wrote to me like, you have got lots of followers. We want to rent your LinkedIn profile. I was like, nope, but a lot of people would go for it. They offered good money. I just wouldn’t go for it. So I think if you offer money, people can sort of let you rent it or buy it.

But for me, the biggest and quickest win that works in iGaming certain markets, not all, is the parasite SEO. You can just post a comment for free, up vote it, buy links to it and the position five for online casino. So for me, that’s the quickest win. Not, not nice, because Google claims they clean up, but they don’t. If you look at Australian subs, they don’t. Out of 10, six are parasite SEO results. So you want to be visible there. Try that. It’s a game. You know, iGaming is a game, SEO is a game, and whoever plays it better, even though breaking rules, if Google doesn’t ban you, if Reddit doesn’t ban you, go ahead.

Marko Miljkovic

Regarding quick wins, it depends. Is it a short term quick win on or long term quick win. So if you’re looking at the long term quick win strategy, you need to have some starting capital. You need to have money to buy a mod account for, let’s say some subreddit with, let’s say 5000 users. This is a good start for really quick wins if you don’t have the money. So you need to have a, let’s say, account, or a couple of accounts, and then find a lowly moderator subreddit, go for extremely competitive keyword, create a post, create comments, create, let’s say 15, 30, 45, comments. And then what you need to do, you need to order up votes. It costs couple of bucks. You need to order comments with different services, like, if I can name and name them, like micro workers or and then you need to tell, tell the guys to post these comments will come from real, you know, real accounts, without needing YouTube to purchase them at the first place.

So that is the quickest win to rank on to use Reddit, to rank on Google search. So it’s just, you know, it just depends how it’s gone, how long it’s going to last. It’s going to last, probably for a couple of days. You’re going to rank for really competitive terms, and rank like, let’s say for mattresses, keywords like with ATK, search volume. You know, I got tons of traffic with that strategy. It can have amazing airway, but it’s a short term, like for a couple of days or weeks.

Miłosz Krasiński

So the micro workers still works. I remember micro workers long years, like, long, long, by, you know, to influence CTR.

Marko Miljkovic

I’ve used it for CTR manipulation before. I didn’t have some major success there. However, with Reddit efforts, I had tons of success. So, yeah, I created some scripts for, you know, for optimizing this entire process. Because the major pain points in Reddit SEO is it has lots of moving parts. You need to handle lots of accounts, lots of proxies. You need to handle lots of different personas for lots of accounts you have, especially if you have lots of clients. You need to get back to older posts where you already commented something just to keep that engagement going. Because you need, let’s say, stable rankings and you know, like it lasts as long as moderator, you know, sees it or read it to.

David Bain

Jamie, what’s your quick win?

Jamie Irwin

I would urge people to tailor their content to avoid that initial shadow ban, and this is coming from a guy who’s burned through at least 15 accounts so far getting them shadow banned. Also, there’s a shadow ban checker. But tailor your content, understanding that Reddit has its own vibe, you need to be informative, helpful and community focused. There’s a reason why AMAs and insightful discussions crush it here. So just knowing that going into your comment posting, I would urge viewers to take that on board.

But in terms of traditional SEO, we still use Reddit for keyword research. For example, sorting a subreddit by the top of all time, putting it through an AI tool, and then looking at popular posts and creating content strategies around that, not entirely, but there are some good, golden nuggets in there.

David Bain

That’s just about all the time we’ve got today. We could obviously keep could keep on going, and maybe we might have a part two at some point, hopefully. But let’s just finish off by asking everyone, just to remind the listener who they are and where they can find out more about them. So, Ivana, where can people find out more about you?

Ivana Flynn

Thank you for having me. Lovely discussion. Well, best way to find me is on LinkedIn. That’s, that’s where I am. So find me there. Thank you.

David Bain

Marko.

Marko Miljkovic

Thanks for having me here. So yeah, people can find me on LinkedIn and a brief just a couple of things about me. So I’m an, I’m an SEO, first guy who discovered Reddit potential after my site got smashed in after SEO updates. So, yeah, I have lots of lots of experience in SEO, technical, SEO, content and SEO overall, but, you know, started using Reddit heavily after 2020, through 2023, and you know, didn’t look back since.

David Bain

Thank you, Marko and Miłosz. Where can people find you?

Miłosz Krasiński

Linkedin. I keep watching Ivana posts because they about the Australia one. It was really amazing one, so that’s why I also saw Ivana presentation about the Reddit. I think was it last year already, so, and I remember how Ivana was telling, you know, you need to start with the cats, because cats is the easiest way to be to get karma. And it was like, wow, you know?

Ivana Flynn

Yeah, they were popular.

Miłosz Krasiński

So, yeah, like, LinkedIn is really good for their Reddit. If people are sharing any strategies on Reddit, what I would do on LinkedIn? I would ask them for if it’s possible, for case studies like, what client, what niche? Just ask them directly. I do. So not everyone is trying to share with me, but I think I don’t know how Jamie, we did speak on LinkedIn, and I think you did tell me about buying proxies that you have to buy the aged accounts. It’s a very sophisticated game that, if you really want to do organically, good luck.

But there are other ways that are more advanced, I would say, right. So, which is, I think, one of the reason why I got skeptical to read it. Because every time I spoke with the clients to just to, hey, can we just try Reddit? They said, how would you do that? You know, with the buying, you know, they because the clients are big enough. I think they are not. They were not interested to hear those, you know, techniques, because at some point, you know, it’s scary, right?

David Bain

Thank you, Miłosz, it’s been incredible. We’ll have to have a part two. But Jamie, where can people find you?

Jamie Irwin

Yeah, I think it would be awesome to have a part two at some point anyway, because there was two points I wanted to talk about or ask you guys anyway, and that’s subreddit size. Does it matter for getting things indexed? You know, the short answer is yes. And the second thing is, I think Reddit rewards freshness, and so does Google. So you don’t see eight year old threads still ranking and getting posted in AI overviews, for example.

You can find me on LinkedIn. I’ve got my own website, straightupsearch.com. I’ve got a few Reddit based guides. So feel free to reach out. We do e-commerce, SEO for brands, online stores. Thank you.

David Bain

Thank you. I’ve been your host David Bain, and you’ve been listening to the Majestic SEO Panel. If you want to join us live next time, sign up at majestic.com/webinars, and of course, check out SEOin2025.com too.