Next Case 2015 – Israel’s digital marketing event of the year

Mark your calendars: Next Case 2015, Israel’s leading digital marketing event, which is ran by Pavel Israelsky, will be taking place on the 30th of December 2015. This will be the third anniversary of the event, which has been drawing hundreds of marketing experts from Israel and abroad since 2013. Majestic is proud to announce that it will be one of the event’s sponsors this year. Last year 850 guests attended and this year they are expecting 1,000 delegates.

What’s Next Case all about?

The format for the Next Case conference is innovative and unique. Instead of general talks and presentations, the event is focused solely on case studies in SEO, PPC, web analytics, optimization, content marketing, etc. – providing the audience with hands-on, applicable marketing techniques. Each speaker in Next Case 2015 will be presenting a 20-minute case study, talking about the starting point, the challenges, the methods and practices used to overcome them, and the final result.

This year, 20 experienced marketers from Israel’s top digital marketing firms will be presenting their case studies; one of the event’s key speakers will be Olga Andrienko, Head of Social Media at international company SEMrush.

Next Case 2015 is intended for anyone working in the digital marketing field, in all knowledge and experience levels: in-house marketers, digital marketing companies, business owners marketing their own businesses, affiliates looking to get more traffic, students looking for digital marketing jobs and freelancers marketing their skills online.

This year’s event will include the following features:

• Two tracks: one for marketing executives and business owners (including small and medium businesses) and one for advanced online marketers.
• “The Digital Clinic”: a dedicated auditorium will host a panel of experts who will analyze selected websites of people in the audience in real time.
• The Experts’ Area: another area in the venue will host representatives of marketing platforms and technologies who will give participants one-on-one advice.
• Small and medium businesses: while case studies in the previous Next Case events focused mainly on large companies, this year many case studies will focus on small and medium businesses.

Who will speak this year?

Here are several examples of the case studies that will be presented at Next Case 2015:

• How we increased monthly engagement on Twitter by 450% in six months (Olga Andrienko, SEMrush)
• How we grew by 400% in a year by on-site SEO, without using links (Yasha Harari, Fiverr)
• How Google AdWords automatic tools saved us 46% in campaign costs (Ziv Goldvasser, Actvtec)
• How we created Facebook, Twitter and LinkedIn ads that were 4 times more efficient (Iris Shoor, Oribi)
• How we increased the number of visits on a landing page by 30, by using videos and SEO techniques (Segev Weintraub, COMO)
• How we created a large, focused community in a B2B company in 2 months (Efrat Fenigson, Viaccess-Orca)
• How we recruited 83,000 teenagers to a fashion campaign using WhatsApp (Inbar Bezek, Teva Naot)

Watch a video from last year’s event:

link: https://www.youtube.com/watch?v=SgeeB8XJp1I

The event will take place at the Lago congress center, 6 HaMeah v’Esrim St., Rishon LeZion, Israel. You can find directions and map on the venue’s website.

10% off coupon

If you’re planning to attend a digital marketing in Israel this year, this might just be the event that you’re looking for. And guess what – as a Majestic user you are automatically entitled to a 10% discount – just type in the code “majestic10” when you register. With only two months left and registration levels peaking, don’t miss your opportunity to attend this event! Register on the Next Case 2015 website.

Pavel Israelsky also runs an Israeli SEO blog AskPavel which is part of Angora Media Group should you require more information.

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