Whether you write all your own content or have a team of writers, it is important to know that each post is contributing to your search engine performance. But many of your writers may know little about SEO – so how can you encourage each of them to contribute to the search marketing effort? And especially how do you do that at an enterprise scale?
Well, a useful looking chrome plug-in, ‘Spark Content Optimizer’ from seoClarity has the answer – and Majestic is pleased to be included and provide data on Backlink Authority. All you have to do is install the plug-in from the web store, open up the page and this is what you see:
The free plug-in gives a snapshot of important SEO as you can see from this diagram:
Here’s what each of these features do:
Backlink Data from Majestic – Which gives the number of external back links and the number of referring domains for that specific page. It also gives a measure of Citation Flow and Trust Flow, as well as the top topics of the page.
Rankings – Gives an estimate of the number of keywords the page could rank for plus an estimate of the monthly traffic figures.
On Page Summary – A summary of the keywords the page ranks for according to seoClarity’s proprietary data.
Here’s how the rankings and on-page summary look on the screen:
Usability Audit – Gives an in-depth look at technical usability issues and analyses the page against over 60 usability rules.
Relevance Analysis – Enter a keyword and see the relevance of the page to that specific keyword.
Page topic – identifies the top 5 terms that would be identified by search engines as related to the primary topic.
This really is a really nice, easy-to-use plugin for a couple of reasons:
- First, it allows writers and marketeers to do a quick evaluation of their own pages and see key areas where they can make improvements. It would be a useful focus for quick training for non-SCO staff
- Second, it gives an immediate stop shot of link prospects you might be considering, as well as some insight into competitor activity.
Well worth the download! You can get it here from Spark, fueled by seoClarity, or direct from the webstore.
