Using unexpected links on the web for predictive analytics

This presentation is a little removed from my usual “comfort zone” – but I hope it is useful to a few people. I was invited to speak at a conference in San Diego last week on “Predictive Analytics”. There were some great speakers including Matt LeMay from bit.ly.

I chose to take some of my agency experience to look at what may be a more unusual interpretation of the word “links” to regular readers of this forum. Connections that you can make in using one set of data on the web and re-purpose it for something else. I recorded the audio and have turned the slides into a video.

Part 1:

 

Part 2:

 

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