For finding affiliates, Majestic rocks and is another powerful use, beyond link analysis. It is also a powerful tool for affiliates themselves to discover which merchant programs might have certain characteristics. If there’s a cry for more detail on the latter, we’ll write that up, but first let us see how… as a merchant… you might be able to track down all the affiliates of your competitor. Clearly, being able to do this could make a huge shift in your own fortunes!
Tracking down a competitors’ affiliates requires a few things:
1. You need to identify the part of an affiliate program’s link that is a signature of the merchant who’s affiliates you are trying to understand and
2. You will need to force a new analysis of the backlink structure in the options menu of your control panel – to ONLY show links with that signature element in the URL.
So let’s take you through an example…
One of the top results in the UK for “bingo” is foxybingo.com. A quick look at their backlinks shows me that bingo.loquax.co.uk links to foxybingo. Knowing Loquax is a very respected affiliate, those links should suggest a “link-signature” for the merchant. Sure enough, the link on the generic bingo page goes to a dedicated foxy page on the bingo.loquax.co.uk site and fron there the link to foxybingo is:
So we can see that the link signature for affiliate links to foxybingo contains the text “?a=”.
Now I go into the options in the control panel for my FoxyBingo.com analysis and set the “Include, if URL contains” text box to “?a=” (without the quotes). I also ensure that I include all image links, nofollow links, redirects and any other type of links except maybe the deleted ones.
Then I click “save and force a new analysis”
I now have a 1000 websites that link as affiliates to Foxybingo. I also have them in ACrank order. If you want them all, you’ll need to try this for yourself – but if you want 20 of the strongest affiliates of Foxybingo – then by way of demonstration, they are:
You can also find the best affiliate link from these sites, the number of links from these sites and the nature of the links from these sites!
Now – this is not the only way to use technology to discover strong affiliates, but you can’t do this with Yahoo… in-fact the only other technology I would know to use would be Hitwise, which looks at the upstream and downstream traffic to and from any site. It doesn’t specifically identify the nature of the relationship… i.e. that it is an affiliate relationship in this case.
Any website owner can use Majestic on their own site free of charge, so if you are a merchant, you can look at how easy it is to see your own affiliate link signature.