Do Twitter engagements or follower numbers help you decide whether or not you would follow a certain profile? Wish there were any other metrics to help you shape your opinion?
Announcing Social Explorer™- A Free Twitter Influencer tool
Social Explorer™ from Labs.Majestic lets you go beyond the usual social media analytics tools. You can now look at the top 50,000 Twitter profiles and see topic rankings for over 800 sub-topics. These rankings are based on the authority and context of other web pages where the Twitter accounts have been mentioned.
With data from Majestic Analytics, Social Explorer™ ranks Twitter accounts based on their Topical Trust Flow, Citation Flow and Referring subnets. These are grouped by topic and each bar shows the summed score for that topic.
(Click on a colour in the chart above… The data will change on the fly)
These are the broad topics under which the data is broken down:
- Arts
- Society
- Business
- Computers
- Sports
- References
- Recreation
- News
- Science
- Shopping
- Health
- Regional
- Games
- Home
- Adult
Within these 15 topics are 800 Topics, each with their own lists of top 10 Twitter accounts.
Clicking on each of the topics or the sub-topics breaks downs the results further and gives you the top 10 in each of them.
The interactive top 10 lists let you tweet the results, follow any of the top 10 accounts and clicking on the Twitter handles takes you to their Twitter profiles.
What can these ranks tell you?
Though a Twitter profile may have a large number of followers, it is quite possible it is not equally influential, depending on the quality of back links pointing to it. With a large number of options available to buy followers, that is no longer a reliable metric to measure the impact a Twitter profile can have, even outside of Twitter. This is an area where mapping the internet via tools like Majestic’s Social Explorer™ can provide more accurate stats.
For example, going by follower numbers, in this case, you would expect CBC News, with over a million followers to be more influential, compared to Bloomberg LP with a little over 400K followers.
However, our Social Explorer data shows Bloomberg at rank 1 on our top 10 Twitter profiles list in the News/Breaking News category, with a Topical Trust Flow score of 62. In this case, CBC News is at rank 5 with a Topical Trust Flow score of 45.
A further analysis using the Majestic Site Explorer helps understand this in greater detail.
Below we can see the Trust Flow, Citation Flow, external backlinks, referring domains, referring IPs and referring subnets for both Twitter accounts. Analysing the backlinks of both Bloomberg and CBC News can help us understand what gives the Bloomberg Twitter a greater Trust Flow and explains how mapping the internet can show it has greater influence despite having significantly lower number of followers.
This helps us look at not just quantities, but form an overall opinion based on an analysis of the quality of websites linking to Twitter profiles. This could be a good way to separate spam from good quality traffic and social media engagement.
Potentially, Social Explorer is one of the few tools that lets you analyse what impact your Twitter activity has outside of Twitter. Do you know of any other tools that can give access to similar data? We would love to hear more from you.
How Much Does Social Explorer Cost?
Nothing. No login is required at the moment, although this may change if we start updating the list daily. It is part of a series of demonstrations of what Enterprise customers might do with Majestic’s data set if they were to engage with us through Majestic Analytics.
- NEW: Find Influential Twitter Accounts with Social Explorer ™ - September 11, 2015
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I can tell you that many Fiverr buyers will love this too land hope that all the fake twitter follower sellers are going to be experiencing a huge decrease in their sales. Those services are next to useless.
September 11, 2015 at 7:05 pmAgreed, buying Twitter followers shows an individual/company poor attitude towards social media. An account’s influence grows as a result of hard work and creativity.
September 15, 2015 at 2:08 pmGreat tool as usual. Now one wish: Instead of selecting the topic from the graph (where you say you cover 800 topics), add a search engine for these topices too. So instead trying to find the topic IN the graph, let us using a search engine to get direct to them. How about that?
September 13, 2015 at 6:58 amIn fact, we did have a search function in an earlier prototype of the tool, but I decided that it would confuse people, because the data in this set is "just" the top 50,000 twitter handles, so entering a Twitter handle not in this list, or entering a link, woudl end up showing "no results" and I felt that would just annoy people. However… did you know you can put a Twitter handle straight into the home page of Majestic.com and see the data for that profile?
September 14, 2015 at 9:47 amIf not a search, perhaps a text list of topics and subtopics? The graph looks lovely – and it’s certainly useful – but tracking down which of 800 different topics you want to click (especially if it’s one of the sliver ones) seems a bit of a challenge with this format.
Regardless – thanks for putting it together; it’s certainly a nice addition to Majestic’s tools.
September 18, 2015 at 10:42 pmOh, and that: When do you remove the "Your comment is awaiting moderation" condition? After I have posted 1000 times 😉
September 13, 2015 at 7:00 am— Rainer
Haha.
September 14, 2015 at 9:55 amWe moderate every comment – but only for blocking spam and removing links (we are all for constructive criticism). I am sure we could automate it (I use a plug-in on my personal blog that does what you suggest, by making the first 5 posts from any user moderated) but I think that it is important that someone at Majestic knows what people are saying on our blog, and where appropriate gets to answer. Our strongest allies are also often our greatest (and most vocal) critics and it helps a whole lot if we can react quickly and accurately to those criticisms.
But THANK YOU for commenting Rainer… you have just given me a great idea for a couple of new awards in our gamification system!
The most influential account in the world of sport… the International Table Tennis Federation! 😀
http://labs.majestic.com/2015/social-explorer/bytopic/sports
September 14, 2015 at 3:32 pmYes, I read about it that I can use the Twitter handle in Majestic, but honestly, I almost forgot it again. Thanks for reminding me!
September 14, 2015 at 4:50 pmLove this confirmation of something I have been tracking myself for the last few months by adding the twitter url into site explorer.
I got a burning question:
Q. I’ve noticed TF can fluctuate dramatically on a twitter url from say TF of 46 to TF 27 back to TF 46 over days and just not settle. Looking at a backlink profile of the URL shows no backlink with TF over 29. What could explain that?
September 14, 2015 at 7:23 pmOne of our team looked at this for you. The answer is there in the data if you dig deep enough. Links to Twitter profiles can be quite transient. If someone is famous for a day, they can get linked to in news articles, but the articles lose their potency over time. Also some big sites rotate certain Twitter profiles. Someone like ESPN has a side panel that contains rolling Twitter comments. When our crawler visits, it finds a link to a Twitter account from ESPN and boosts the TF. Then a day later it’s gone.
You can test here – here’s the Lost Backlinks for the Kansas City Chiefs
https://majestic.com/reports/site-explorer/lost-backlinks?folder=&q=https%3A%2F%2Ftwitter.com%2Fchiefs&oq=https%3A%2F%2Ftwitter.com%2Fchiefs&IndexDataSource=F#datefrom=1441713693003&dateto=1442102400000
That’s a lot of TF to lose.
Now at this point, we are not updating the Social Explorer source data every day, but we are putting up to date info into Majestic.com itself. We’ll review how the Social Explorer free tool develops and update occasionally to start and then look at automating the data refresh when we get to a critical mass of interest, maybe.
September 16, 2015 at 2:04 pmWay to go guys! Facebook posted and Tweeted to our 3k followers at #QuickArticles and @Quickarticles1 for you guys to help spread the news! Love every single product you put out but you have really outdone yourselves this time. Can’t you guys just see the power of this? Spying on your competition, Using their numbers to help you, finding the best news sources, etc. The possibilities are endless. Kudos ^^
September 15, 2015 at 2:25 amThanks for sharing and your complimentary words Steven! Unfortunately we couldn’t find your tweet, otherwise we would be happy to retweet!
September 15, 2015 at 2:23 pmIt would be great to have language filters for those of us who aren’t active in the US/UK
September 15, 2015 at 12:58 pmWe would need to pull the Twitter Api to do that, as all Twitter profiles are hosted (presumably) in the US, That would mean that we would need to look at the Twitter API terms of use and take it from there, but your point is noted Clio. Thanks!
September 15, 2015 at 1:50 pmOkay im not seeing what good this does the best twitter accounts block messages or tweets with links so how does it help me. knowing the best channels.
September 15, 2015 at 4:29 pmThe scores are not based on what the person Tweets, they are based on the authority of web pages that link to their Twitter handles. In other words – third party "opinion". This also means that it doesn’t matter if messages are blocked. We do not have to touch Twitter to make this data, we "just" have to crawl the whole internet. Of course, there will be many many twitter profiles that we under estimate, but I do not think that diminishes the value of the data presented. Naturally, having the data on ALL the Twitter profiles is something we have, should anyone request a commercial discussion.
September 15, 2015 at 4:39 pm