Well we’re into Autumn and I’m already layering up to get to work! Fortunately, the sun stuck around; (just about) for BrightonSEO which kicked off our Q3 events on the 2nd September. Taking place at a new venue of the Brighton Centre, rather than the Brighton Dome, I was intrigued to see if the event managed to keep its usual momentum and I have to say I think Kelvin and the team did a brilliant job! The only negative was struggling to find some of the meeting rooms; (at one point I was walking through a dark theatre with my mobile flashlight on thinking “I’m sure this can’t be right…”) Overall I thought the 1 day event still managed to attract many top Search speakers, thousands of delegates, and provide much more space for networking, walking around the expos and sitting down; without losing its vibe.
A week later and we were in Paris for WeLoveSEO; (of course we do!) before flying over the Atlantic to attend SEOClarity and SMX East. So all in all a busy event month but what was the one key takeaway?
What I learnt this month…
For me, I learnt to think about: What do people actually want to get when searching for my product? So for Majestic, are they after a quick metric about their backlinks, a better understanding of how to use the tool or an email address so they can get in touch about a specific problem? Whatever the answer is for your business, try to think about what users are likely to need when landing on your site or page. Not only will it then help you to design the page, index the pages, improve the sitemap, or write stronger blog content but more importantly it is likely to help you rank better on SERPS and satisfy your users so they become repeat users of your service. It’s not just about having unique content, and a vast amount of it. It’s about having relevant content and meeting needs.
Plus, if you’re focusing on what people actually want from you, then it can help to streamline decisions for the product cycle. Keeping this question in mind, you can think about short-term and long term goals, the priority order of tasks, as well as when and how to work on such features.
New feature from Majestic to help users
For Majestic, we believe users want a quick bit of link analysis; to understand the relevance of certain backlinks, and be able to understand the impact of them as quickly as possible. Yes, there are times, users want to be able to understand more about the company, get in touch and even have a quick demo about the data, but one of the main things we recognise our users want when searching for Majestic is domain analysis over a set period of time. It’s one of the main reasons in September we released the Campaigns Feature; a new bit of functionality to help group and track a collection of domains or URLs from the Fresh Index. The functionality, linked to your tracking reports, enables you to track links on more of a project base so if you’re working for different clients or simply want to group links for different comparisons then this functionality will help you to get the data you need, in a more visually appealing and efficient way, than before. So if you’re a Majestic user, by all means login to your account, and go to your dashboard to get started now.
Otherwise I hope this month’s Majestic in Words has helped you to think about your product and pinpoint answers to some of the questions your users may have.
Save
Save
- Majestic Historic Index Update - July 30, 2018
- Updated version: Solo Links Tool - June 28, 2018
- Majestic Historic Index Update - May 30, 2018
Hey Nicola, thanks as always for these write-ups. I have a bit of a request… back in July you had a webinar that took an advanced look at Trust flow and other Majestic Metrics. Would you happen to still have a recording of that webinar? If so, it’d be extremely helpful to me!
Thanks.
October 24, 2016 at 9:20 pmHi Nathan, thanks for your feedback. Appreciate it 🙂 I do indeed in terms of the link. Let me email that across to you now. Nicky.
October 26, 2016 at 9:44 am