Backlinks filtering options have just gone live on Majestic. In this video, Dixon Jones talks to Ken McGaffin about this exciting new feature.

Backlinks Filtering Transcript

Ken: Okay Dixon, while I’ve got you here, I want to hear what you think of the new filtering options.

Dixon: It’s great what you had to do before was – you had to export all of the links, download the whole lot and then use Excel to kind of manually get rid of them. The new backlinks tab has… we’d already got sorting – the ability to sort things by different criteria but now there’s a filters button and if you switch on filters there’s some great stuff.

You just have a whole load of different ways of pooling your backlink data to any website. So it allows you to band Trust Flow so you can say, right just give me Trust Flow links that are between 11 and 20 for example.

Dixon: Or sort of “high whatever” it may be so I take suppose some sort of banding thing. And that’s really useful because a lot of people would like to really concentrate on links above a certain level or below a certain level depending on what you’re trying todo. So be able to band them it’s very very useful. Same with Citation Flow. 

Dixon: The next thing is being able to look at ‘link types’ so you can just say, “right, give me all the redirects”. That’s great – all the sites are redirecting… or just show me all the ones that are text links, because actually, I’m not interested in the image links… whatever it may be.

Frames I think are in there as well.

And then the next one – nofollow/dofollow. So you’ve got the ability to just say… right I’ve got all these nofollow links can I go and persuade them to know dofollow them or whatever.

Dixon: The next one is ‘crawl result’. Once you’ve got ‘link status’ so link status has it been. A link is either live or it’s out of our system – deleted – and you can on the backlinks tab you can have the option to show or hide deleted links and if you suddenly bring that in you get this all this information about you know what’s going murky in your backlink profile or in somebody else’s backlink profile because there’s a link there and then it started to disappear

And if you do that the fresh index you’ve got a 90-day crawl cycle so we will keep a link in the fresh index for up to 90 days after it’s been deleted. So once it’s been deleted it will stay there but we’ll never find it again because it’s not there so unless it sort of returns then it will carry on in the index for 90 days. After that its gone it’s you know you can find it in the historic index and find out you know.

Dixon: But it’s because the way the algorithms work a legacy effect is left when a link has gone that you need to have some kind of memory effect in there. So the fact that we keep it in for a while but not forever is very very important. 

Being able to see those deleted links is great you can see whereGoogle’s had problems crawling, where we’ve had problems crawling web pages or wherever it may be and so you know being able to look at those just for that it’s really really good. So I love that this is just on-the-fly and this ability to filter on-the-fly has been something that has been called for, for a long time in the system and I love it!

Dixon: The other things that you can do is you can actually check by keywords. Youcan say right I want links that contain the word keyword here in, not only youranchor text, but also in the URL of the link that’s coming in or the title ofthe link that’s coming in. That title is very important I think because if a pageis about online banking it’s probably gonna have the title online banking. So that title of a webpage is what the creator of that webpage thought that page should be about. 

Very useful to be able to go and find backlinks that contain individual keywords in the title of those pages right. 

Ken: Okay and we had been talking about agencies and the need to work at scale. Can you give me any examples of how an agency might use this sort of feature in that situation? 

Dixon: I think the filtering here allows the agency to target specific campaigns that they can make into manageable activities over the course of a week or a month or even a day. So the agency can say to the customer right this week we’re going to concentrate on getting links surrounding this content.

So if you’ve got content coming out on subject X then you’re going to be wanting to get links from pages on the internet that perhaps talk about subject X – the top ten subject X’s here or whatever it may be. So this will allow you to go into your own sites and your competitors websites and have a look at their backlink profiles that contain content from pages that are about subject X, so you can drill down and start curating a list very very efficiently.

And if you use that little cog that’s next to the domains then and ‘add to bucket’ you can start building up a nice picture of which sites you need to go and approach to try and get influence around that particular keyword right. 

Ken: If you’ve enjoyed this video please give us a thumbs up and remember you can check out our plans and pricing at Majestic.com and if you want to be among the first to see our new material you know what you got to do – hit the subscribe button! See you next time!

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