As companies grow from acorns to oaks, there are moments when they take a step change. Their first employee. Outside investment. The first award.

The decision to start sponsoring events really came to the fore in November 2010 when we sponsored a session at Pubcon. Prior to that point, all event engagements were as invited speakers. Today, however, we have taken our next step and are proud to be the HEADLINE sponsor of SASCON in November.

We feel that SASCon – whilst not based in our home town of Birmingham – represents one of the most influential regional events in the UK around search and look forward to seeing SEO and Social professionals from the Midlands to Scotland. The conference recently won a poll as Britain’s favourite search marketing conference, albeit by a very narrow margin over the equally popular Thinkvisibility and BrightonSEO events.

Why it is important for you to attend events?

To know what to do technically in SEO, you do not HAVE to attend conferences, however one of the challenges of reading blogs and online articles to get all of your training in SEO is that you will find it hard to separate the wheat from the chaff. At conferences, you can hear the passion behind the presentations. You get a feel from the murmurs whether the audience agrees or is sceptical of a point of view and in the bar and at the networking you really start to find out what has worked (and what has failed) for other people. Attending conferences is not cheap if you work for yourself. There’s hotels and travel and maybe a scary round of drinks. But the SEOs that have generally stood the test of time relied over the years on conferences to share and learn with other professionals.

Majestic can also demonstrate the full strength of its toolset at these conferences. Whenever you have a spare moment, you can  go to the Majestic stand and see how other customers use the data. You are able to see the difference between the package options and whether the next level is right for you. We also like to coincide major technology releases around conferences. This is not always possible – but if we can, then the conference attendees are amongst the first to know and benefit.

We hope to see you there. The SASCon conference is in Manchester on the 24th November 2011.


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