As we develop our message of what we do, every company needs a tagline. “Organizing the world’s information” was one used by Google as I recall.

We want to tell people what we do in one simple tag line that we can use not for people who HAVE heard about us and use use, but for people who have not yet come to our site.

I would love to hear suggestions? So far we’ve got:

– Competitive Link Intelligence

– Competitive Advantage Link Intelligence

– The Competitive Advantage in Link Building

I’ve put these three into a Poll on the right, and I know which I prefer – but anyone have thoughts or other suggestions?


Dixon Jones
Latest posts by Dixon Jones (see all)


  • Liam Delahunty

    I think it may be worthwhile playing on the fact that Yahoo’s data could disappear at any moment and Google’s public data is worthless. Here’s a stab:

    Independent Link Analysis
    Competitive Link Analytics

    September 21, 2009 at 4:41 pm
  • Goran Giertz

    As Liam says you need to play with the fact that Yahoo might not be our link source for ever, however not in your strap line. Your strap line is about your company.

    Personally Analytics is better than Intelligence and Intelligence is over used and Analytics makes me think of a lot more information.

    Never have more than 3 words in a strapline and when you dont use a Product Name that says what it is that you do, Majestic SEO then make sure that the strapline gets what you do across so that your logo on its own tells potential clients what you do.

    So Link Analytics must be in the name, what you put before it is up to you. Competitive Link Analytics (maybe), Trusted Link Analytics (maybe), Link Analytics Authority (maybe), Link Analytics Resource (maybe), Link Analytics Made Easy (maybe,4).

    Or maybe Track Your Links Strategy, Analyse Your Competitors links, Links Ahead, Analytic Links Tool, A Trillion Links Tool, Link Tools for Kings.

    Or something like that.

    October 11, 2009 at 7:09 pm

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