Today marks a major milestone for Majestic.
Some people may have THOUGHT we were launching things regularly over the last year – but this will take search optimization technology tools to the next level. Majestic SEO are pleased to announce the alpha of our Search Explorer™, a specialized search engine which ranks pages based on how influential on the web graph they are based on a given search phrase.
Initially launching with a large search dictionary of mainly English search terms (and on a subset of our data only), Marketers will be able to see new and realistic search results (SERPS) based on a global crawl. Over the coming months, Majestic SEO plans to extend Search Explorer™ to dramatically increase the search phrases and also to improve the accuracy of the results, which stem from our Flow Metrics™ algorithms.
Did Majestic Just Launch a Search Engine?
I think that would be a little strong. We have launched Search Explorer™, but you will not find results for “long tail” searches. However, where we do have data, the results look interesting and importantly relevant. Here’s a screenshot
Why use Search Explorer™ instead of Bing or Google?
Majestic SEO’s primary audience is the SEO industry. In particular, SEOs like to see the back link profile of a website or web page to be able to see how those links might influence the site’s search position. However, showing influence without context is only showing a third of the story. On page optimization has been well understood by the SEO industry for years and is another also third of the story. The last third of the story has never been told because only the likes of Bing and Google have had the scale to be able to contextualize the link data until now. In other words, it is the CONTEXT that turns a link crawler into relevant and meaningful search results. Further layers of data, such as on page optimization or personalization seek to give relevancy to search, but in doing so, the results in the mainstream search engines obfuscate the ability to see how links influence the search engines.
Transparent Search: Search Explorer™ is making that guesswork a thing of the past. Majestic does NOT use data from the major search engines in any way and has created its own algorithms. It is therefore able to show you search results which are transparent and can do so at scale.
Advertisement Free: Because Majestic SEO is subscriber based, rather than advertiser based, you will never see advertising or pay-for-placement results polluting the data set.
Search API: Majestic SEO provides a full API to Platinum account holders and above, allowing these users to look at our rankings at scale without the need to scrape the data inefficiently.
No Personalization: Non-Personalized data and no third party cookies means that the data is clean and ideal for independent research.
Better Granulation: By giving users the option to sort by URL OR Sub-domain OR root domain, users will be able to better interpret our SERPs to see the results that are meaningful to them.
Use Search Explorer for Link Prospecting
Majestic’s Search Explorer is bound to initially be used for link prospecting straight out of the box. Put your target keywords into Search Explorer as soon as you can to start seeing results sooner. Majestic SEO has launched initially with a large but limited search terms dictionary. By searching for terms not yet in our dictionary, you can help to guide how we build Search Explorer.
When did Majestic start to Think about Search?
We may not have talked about it very loudly, but Majestic created a full text search engine way back in 2005 with 1 bln full text indexed by March 2006.
However, when Alex created this the first time round, he realized that the web graph, rather than on page factors was the key to developing a scalable search product. Luckily, there was a viable business model for us to develop with out link data whilst we worked on this scale.
How BIG is Majestic SEO’s Search Explorer?
Because Search Explorer is a self learning system, the data will expand very rapidly, probably faster than we can count it. Majestic calculates rankings for every search phrase that you request as a user – but only after you have made the request for the first time. So whilst at the start you may not see search results for terms that interest you, all search queries will automatically be added to our indexing cycle. We will then calculate the flow metrics associated with that term and we will be able to return data the next time you search! This self learning methodology allows Majestic to concentrate on the search terms YOU want to analyze, without having to worry about search results that nobody will ever search for. The more people use Majestic Search Explorer, the better it will be!
Will Enough People use Majestic?
We already do… and importantly they search at scale, adding large amount of queries at the same time. Outside the English language our initial dictionary is considerably smaller, but as the site itself is already multilingual, we will be looking to expand those dictionaries either organically or through dictionary licensing partners over the coming months. Also – because Majestic is not trying to succeed through an advertising based business model, we feel no need to compete with the mainstream search companies for marketing share.
Want to try it?
Remember that we are only in Alpha with a subset of data at this time, but just type in a search phrase at MajesticSEO.com – like this one.
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