Please note this is an updated article from last August as since the post was originally published, links have been updated.
Broken Link Building is one of the last great white hat techniques that can be done at scale and Majestic’s suite of tools are integral to this process.
The process of broken link building is simple:
• You find resource pages with broken links
• You contact the webmaster and suggest an alternative
• If they like your suggestion, you’ll get a link in return.
It stands out as a tactic because by pointing out the link and suggesting a viable alternative you’re doing your prospect a favour, even with your first pitch email.
In this video, Ken McGaffin of LinkingMatters.com and Garrett French of CitationLabs.com explain how Majestic tools are at the heart of the process:
• How to prospect for broken link opportunities using crawl results (at 00.32)
• How to use the bulk backlinks tool to prioritize broken link prospects (at 4.30)
• Why dead domains are golden nuggets for broken link builders (at 6.35)
Broken link building is a straightforward and rewarding process suitable for in-house teams, agencies and solo SEOs. It is an underused strategy so there are great links to be had. As Garrett says, “If you’re not doing broken link building, you’re leaving links on the table”.
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