Don’t panic.
By now, most SEOs will know that Google has moved entirely over to HTTPS, in the process removing all keyword data for analytics systems.
Fortunately, this does not affect Majestic as we have never sought to use data gleaned from Google.
Majestic Already Has Keyword Data
If you put a keyword or phrase into Majestic’s search box today, you will immediately see the following:
- The number of times that we have seen that phrase in the TITLE of pages on the Internet
- The number of times that we have seen that phrase in the ANCHOR TEXT of links on the Internet
- The number of times we have seen that phrase in the URLs of links on the Internet
- The ability to look at BROAD match or PHRASE match
- Counts at both the domain and the URL level
- A generic concept of Search volume (0-100)
This tool expands dramatically, though, because it is actually a BULK keyword research tool. You can compare large lists of keywords to work out their relative competitiveness. Just click on the “Add or Edit Keywords” button or just go directly to the tool proper to add or upload large lists. From here you can cut or paste up to 400 phrases at a time on a Platinum account. (Silver accounts can see up to 150 at a time; Gold users get to see 300., whilst free users can use this tool – but only for 5 keywords at a time).
How does this help?
We never were a web analytics program, so we are not able to magically tell you what the searcher on Google typed before coming to your site, but we CAN use this data to help work out how difficult and how valuable a keyword is and you can also – importantly – use it for keyword discovery. That is to say, work out what keywords are important in your industry.
How do I use this for SEO Keyword Discovery?
There are a number of ways, but the one that really comes to mind is to:
1: Type in the URL of a competitor into Majestic whilst logged into a subscribed account. Select Root domain if you want all their keywords or a targeted URL if you want to drill down much more tightly. You might already know your competitor, or you could find them from any decent search engine.
2: Click on the “Anchor Text” tab
3: At the bottom of the list click “download data”
4: Put the list into the Bulk Keyword Checker tool.
How are our Partners reacting?
In fact some of our Enterprise Partners already use our Keyword data, although you will have to talk to them about exactly how!
One of our earliest partners was Word Tracker, have built a significant layer of functionality around our data and have added many value layers as they also have access to other data sources and their own technologies. They have reacted to the Not Provided news saying their users are not affected.
Another great partner is also probably the US Market Leading SEO Technology now, BrightEdge. The use our keyword data to help their customers better understand their Backlink Distribution. They say they are ready for Secure Search today.
Raven Tools were actually lucky enough to have had Phil Buckley of Virante submit a guest post predicting the imminent demise of Google keyword data days BEFORE the Google announcement.
SEOClarity ot of Chicago have announce they are fully ready for Not Provided and are already fully integrated their platform with Google Webmaster Tools and this integration increases the GWT data beyond 90 days and also finds ways to track beyond 2000 keyw0rds.
Can I get this data in the API?
For those of you using Majestic’s API, the commands you are looking for are “GetKeywordInfo” to compare the relative difficulties for any keyword and “GetAnchorText” to quickly see any website’s current inanchor text links. You can only build tools that resell our data under license, as a major partner like BrightEdge or WordTracker, or through our OpenApps technology. However, Platinum users and above can already access this data in the API for internal use.
Thank You Majestic
You are welcome. If you don’t have a Majestic account, please get one now. If you do have an account, just dive in and give it a try.
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Fulltext Keyword Analysis would be a cool Feature to analyse marketing and Investment strategies.
September 30, 2013 at 1:17 pmThat’s a pretty big request Mr Bean!
Bing spent 30 Billion on theirs so far. We do have partners that analyze full text based on the set of URLs that we give them to review, but our core business is to work on the data at scale, and we do not have 30 billion I am afraid! Even if we did, we would need quite a degree of expertise imported, and most of the good ones work at Google or Microsoft or Facebook already.
September 30, 2013 at 2:21 pmThink you may be getting a few more customers in the coming months. The loss of the keyword data is going to disrupt the activities of many SEO’s until we can re-adjust.
September 30, 2013 at 2:15 pm> I admit we would welcome the business. We’ll try not to disappoint.
September 30, 2013 at 8:02 pmDixon, for many keywords this tool gives no results
“Not Present in Dictionary”
I am checking this tool from last few months but its result is same for my keywords, when I search on Google many results available which use that keyword in titles, anchor texts etc …
October 1, 2013 at 11:52 amHi,
We explain what “Not Present in Dictionary” means when you move your mouse over the question mark there – in short it means that we have not had given phrase in our keywords list, but in future index updates we’ll have data for it.
October 1, 2013 at 7:59 pmOne of the major problems with Google’s (Not Provided) is that we do know:
1) What user searched in Google when it arrived on our site ?
2) Traffic from certain keywords in Google
So the last aspect of Majestic’s keyword data i.e. “generic concept of Search volume (0-100)” seems interesting to try and lets see how realistic it is.
Rest of the knowledge is good to have wisdom though…
October 1, 2013 at 12:13 pmSmart move. “(…) we have never sought to use data gleaned from Google.” That owns respect. Everything that is not using the over-leading (search) technology should be seen as more than an indy alternative. I’m in !
October 1, 2013 at 7:33 pmHi,
I’m sorry, but this really does not have anything to do with the recent changes at Google (Analytics) and the problems along with it, does it? It seems like you start off with a huge problem for SEO’s (not provided) and then give some solutions that doesn’t solve any of our problems regarding those recent changes at Google.
I could be very wrong. Please correct me if so. It could be just because of your attractive title which really disappoints me reading on. I was expecting some kind of genius solution to a big problem.
October 2, 2013 at 10:00 amIt doesn’t solve the problem of knowing which keywords your site converts for I am afraid. That would best be fixed (imho) by structuring your landing page content around keyword themes and tracking conversion by landing page. However – it does help in spotting new keywords and those of your competition that might be proving effective in search.
October 7, 2013 at 9:31 amGreetings again, Dixon.
October 2, 2013 at 11:32 amHow is going to work in spanish? As powerfull than in English?
Thank you!
The Spanish seem to think so! 🙂 The site is also at https://es.majesticseo.com
October 7, 2013 at 9:28 amHello,
You say “you can also – importantly – use it for keyword discovery”. -I can’t understand is how keyword checker can help me to discover new keywords ? You don’t provide suggested keywords
October 6, 2013 at 10:20 pmGather Anchor text and page title data from you comptetitor websites and use these as suggestions. We then compare the relative cometitive nature of these lists.
October 7, 2013 at 9:27 amHi Dixon,
Thank you for taking the time to put this together. I’ve been on the fence about purchasing but it seems this will be a very worthwhile investment.
Thanks again.
October 15, 2013 at 8:51 pmHi we have a seo company and for me this tool is fantastic
October 22, 2013 at 2:12 amregards