By now, most SEOs will know that Google has moved entirely over to HTTPS, in the process removing all keyword data for analytics systems.
Fortunately, this does not affect Majestic as we have never sought to use data gleaned from Google.
Majestic Already Has Keyword Data
If you put a keyword or phrase into Majestic’s search box today, you will immediately see the following:
- The number of times that we have seen that phrase in the TITLE of pages on the Internet
- The number of times that we have seen that phrase in the ANCHOR TEXT of links on the Internet
- The number of times we have seen that phrase in the URLs of links on the Internet
- The ability to look at BROAD match or PHRASE match
- Counts at both the domain and the URL level
- A generic concept of Search volume (0-100)
This tool expands dramatically, though, because it is actually a BULK keyword research tool. You can compare large lists of keywords to work out their relative competitiveness. Just click on the “Add or Edit Keywords” button or just go directly to the tool proper to add or upload large lists. From here you can cut or paste up to 400 phrases at a time on a Platinum account. (Silver accounts can see up to 150 at a time; Gold users get to see 300., whilst free users can use this tool – but only for 5 keywords at a time).
How does this help?
We never were a web analytics program, so we are not able to magically tell you what the searcher on Google typed before coming to your site, but we CAN use this data to help work out how difficult and how valuable a keyword is and you can also – importantly – use it for keyword discovery. That is to say, work out what keywords are important in your industry.
How do I use this for SEO Keyword Discovery?
There are a number of ways, but the one that really comes to mind is to:
1: Type in the URL of a competitor into Majestic whilst logged into a subscribed account. Select Root domain if you want all their keywords or a targeted URL if you want to drill down much more tightly. You might already know your competitor, or you could find them from any decent search engine.
2: Click on the “Anchor Text” tab
3: At the bottom of the list click “download data”
4: Put the list into the Bulk Keyword Checker tool.
How are our Partners reacting?
In fact some of our Enterprise Partners already use our Keyword data, although you will have to talk to them about exactly how!
One of our earliest partners was Word Tracker, have built a significant layer of functionality around our data and have added many value layers as they also have access to other data sources and their own technologies. They have reacted to the Not Provided news saying their users are not affected.
Another great partner is also probably the US Market Leading SEO Technology now, BrightEdge. The use our keyword data to help their customers better understand their Backlink Distribution. They say they are ready for Secure Search today.
Raven Tools were actually lucky enough to have had Phil Buckley of Virante submit a guest post predicting the imminent demise of Google keyword data days BEFORE the Google announcement.
SEOClarity ot of Chicago have announce they are fully ready for Not Provided and are already fully integrated their platform with Google Webmaster Tools and this integration increases the GWT data beyond 90 days and also finds ways to track beyond 2000 keyw0rds.
Can I get this data in the API?
For those of you using Majestic’s API, the commands you are looking for are “GetKeywordInfo” to compare the relative difficulties for any keyword and “GetAnchorText” to quickly see any website’s current inanchor text links. You can only build tools that resell our data under license, as a major partner like BrightEdge or WordTracker, or through our OpenApps technology. However, Platinum users and above can already access this data in the API for internal use.
Thank You Majestic