Here is my Presentation from SMX Paris. It’s not about targeting webpages or web sites. Rather it’s about targeting influential individuals… the WRITERS of those great web pages and websites.

This presentation looks at the difference between building an Empire and building a link network. The latter will get you banned from Google.


I hope you like it.


Latest posts by Dixon Jones (see all)


  • David Weightman

    Dixon I really like your post. You have given me an idea on how to enhance my link building strategy. Thanks for sharing your ideas.

    June 21, 2014 at 4:01 am
  • Cody Butler

    Thanks for this but do you have a post with more details that accompanies the slides? Thanks.

    June 22, 2014 at 1:05 pm
  • Suumit Shah

    Maybe tiered link building structure is right solution, not to get penazlied by span removal updates. Whats your view about the same?

    June 23, 2014 at 9:56 am
  • Danny Pardoe

    But I enjoy many things, so should I not leave my link on a reply just because they are classed as shopping and I am under the business category? Will it hurt me to be in another niche even though I am interested in a different subject?

    June 25, 2014 at 5:07 pm
    • Dixon Jones

      No – almost certainly NOT be hurt just for that reason. However – the point here is one of business sense. If the Queen of England mentioned something about world affairs, that would be news. If she said what she likes eggs for breakfast, would this really affect the sale of eggs? Unlikely.

      June 30, 2014 at 11:05 am
  • Scott

    it is very big problem in seo. we should strickly follow white hat seo to avoid this type of panalties. Thanks for sharing.

    August 5, 2014 at 8:59 am
  • Big Idea Marketing

    SEO workers must know about it. Google always updating and they penalize those who are using bad links for their websites.

    August 8, 2014 at 6:32 am

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