One of the big advantages of Majestic is that we can show you an analysis of your competitor’s backlink information. How? Either through the Site Explorer, within the reports, or via a number of our tools. Tools such as the Backlink History, Comparator and Clique Hunter to name a few!

Our newest update is designed to help you complete your comparative analysis much faster and easier as we have collated the most useful comparison tools and made it much simpler to guide through each of them.

Start by selecting ‘Compare’ on the homepage and then input up to 5 different domains, ideally your site and then choose 4 of your biggest competitors and then of course, which index you wish to use. In our example we are using the top 5 search engines, Google, Bing, Ask, AOL and Yahoo.

Image 1: Homepage

The first step is checking the ‘Summary’. You may recognize this as the Comparator tool. Here, you can see the headline statistics of all the domains you entered. Which domain has the highest Trust Flow? Who has the most number of links? How many Educational domains are linking to them?

The coloured bars in the tool helps you to identify which one out of the 5 sites is edging forward, just with a quick glance. Here we can see that Google is dominating the other search engines.

Image 2: Summary

Selecting ‘Backlink History’ takes you straight through to the second tool using the same 5 domains you previously entered making the transition more seamless and easy.You can see in the chart below, who exactly has been getting the most number of new links. You can change this from a daily, monthly, cumulative or normalised view. We can see in our example, Google is a cut above the rest with the highest number of new links acquired daily, shown in the top graph. The bottom graph highlights the number of new referring domains, which of course, Google is also dominating. Try switching between chart types to see the data in a different view.


Image 3: Backlink History

The next tab ‘Topics’ can be used to analyse those domains at a deeper level, by looking at their Topical Trust flow. By being able to see the categories affecting the site, you can judge who the influencer in that industry is.

In our example we can see that while most domains are players in a large number of the topics, it would appear that more people turn to Yahoo, Bing and AOL for their news. While gamers seem to lean towards Google and AOL.

Image 4: Topics

The ‘Clique Hunter’ is a fantastic tool that can ultimately help you with link prospecting tasks as well as competitor analysis. This tool can now compare 10 domains, so to add more just select the ‘+ add more domains’ button in the top right.

This tool will be showing you the ‘clique’ that has link from a list of domains. Meaning you can see which domains are already linking to your competitor’s sites, but have yet to establish a link with your own site.

See the domain matches to see how many of your competitors have links incoming from a specific domain. Use the drop down menus found at the top of the page to change the order of the data dependant on what is the most important factor for you.

*TIP* Order by Matches Ascending and Trust Flow Descending to give you the optimum list showing you the best quality domains linking to your competitors.

Image 5: Clique Hunter

Finally, check which domains you entered is featured in our ‘Majestic Million’, a list of the world’s top million domains.

Image 6: Majestic Million


  • Russ Bournemouth

    Thanks for the update. I love the new competitor comparative analysis in Majestic SEO, as it is really helping to speed up the time looking for the best quality backlinks.

    August 13, 2014 at 5:59 pm
  • Stacy V.

    Love the ‘Topics’ tab to really find and dig through the most relevant competitive data. Relevancy/Context/Quality vs Quantity is very important and this makes it easier to analyze the backlink profile

    August 14, 2014 at 12:56 am
  • Prachi D

    The new “Compare” feature is absolutely fantastic, gives a quick snapshot comparison, very useful for competitive backlink research.

    August 18, 2014 at 11:41 am
  • Zaheer Ahmad

    Bravo! A new tactic for competitor analysis. The “topic” tab is quite helpful in this case. Thanks for sharing.

    August 20, 2014 at 6:11 am
  • Mike Lowry

    The best strategy to get the ranking by getting back-links where your competitors have. The new “Compare” feature is absolutely useful for the webmasters a lot. Thanks

    August 20, 2014 at 11:00 am
  • Marco

    Great Post! Thank you…And the Competitor Comparative Analysis really works and is another way to beat the Competitors

    August 20, 2014 at 12:55 pm
  • Nick Giammarino

    Competitor analysis is something I had been looking for, it is very important especially for a small business owner such as myself to know the competition. For my clients, this is great because it can show them how much SEO is needed to rank their site. Thanks for this addition.

    August 20, 2014 at 10:39 pm
  • Patrick

    Goodjob MajesticSEO! you guys are the best, i really love the new compare feature!

    August 20, 2014 at 11:43 pm
  • geoff Lord

    Thanks for the demonstration of how best to use this great new tool. It will an extremely useful tool for anyone who is serious about SEO.

    August 21, 2014 at 12:07 am
  • ayep koswara

    terimakasih majesticseo, saya dapat menganalisa pesaing blog. Sukses selalu untuk kita semua.

    August 21, 2014 at 2:04 am
  • Kyle Alm

    Love all the improvements that Majestic has been making. Really impressed even after years of using your service.

    August 21, 2014 at 6:14 pm
  • Colin Stead

    I’d be lost without Majestic SEO and I love the constant improvements and tweaks you make – my most important and used tool

    August 28, 2014 at 7:45 pm
  • Varda Shalom

    I miss the graphic version with the circles

    August 29, 2014 at 1:36 pm
    • Limsan Boulter

      >Hello Varda,

      Thank you for your feedback. I have noted your comment with the team, maybe we can try get the graphic version within the Clique Hunter back in our next update.

      Many thanks,

      September 1, 2014 at 12:03 pm
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    September 1, 2014 at 5:24 am

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