What insights does it give me?
Anchor Text is an important aspect to link building and can even affect your search rankings. Anchor Text is the human readable text that is associated with a link. It helps to describe a link to give an indication of what your site is about.
This means that Anchor Text is a great way of seeing what the web thinks of, and associates your site with, as well as what people think of your brand. Anchor Text can also reflect a message that a company is pushing through acquired links, or word of mouth, which influences natural links. The Anchor Text tab also gives you an insight in the links that are using certain Anchor Text.
Majestic’s Anchor Text analysis can therefore be used to see if your competitors are engaging in fishy link building as it will demonstrate how it looks unnatural – as can be seen in the image to the left, and below.
The below image further conveys how the Anchor Text chart on the summary page for a site has been buying links. Of course – YOUR website isn’t looking this fishy… is it? If so, then if we can spot it, so can the Search Engines.
Since the penguin update, Google is looking for sites to have a natural looking Anchor Text, in the fight against spam. Google wants its search results as clean as possible so users get the best possible experience. So if over 25% of your Anchor Text use exact match keywords, such as ‘cheap car insurance’, you are likely to be punished by Google. The commercial vs. non-commercial ratio of Anchor Text is important and blackhat SEO is easy to identify by the amount of commercial Anchor Text used. It is therefore important to use a variety of different Anchor Text to your site. To help, our Anchor Text tab can be used to analyse your Anchor Text and let you know whether you are on the right track.
Below is the Anchor Text chart for MajesticSEO. This is a natural looking Anchor Text distribution.
As already touched upon, as well as identifying the Anchor Text used for a link, the Anchor Text Tab can also be used to drill down into the domains that are being used, and let you discover the type of sites which use various Anchor Text. You can look at the domains that have used the Anchor Text, ordered by the citation and trust flow of the backlink, plus have the information shown in order of how influential the data is. So as well as seeing the referring domains that have used Anchor Text, you can also see the individual pages on the domain that the backlink has come from. But it doesn’t just end there – all of this fantastic data can be downloaded to CSV where it can be analysed further and used to populate graphs.
So let’s break this down a little..
The Anchor Text Tab in Site Explorer lets your properly drill down into the data.
The Anchor Text tab will show you all of the Anchor Text that links to the domain in order of the number of referring domains linking to the site, showing the total amount of backlinks for the phrase, how many of these are ‘no follow’ and ‘deleted’, as well as the Flow Metrics of the text!
As the image below demonstrates, you can filter the results to show only certain Anchor Text by entering text into the text box above the table, and then clicking ‘filter Anchor Text’.
Simply tick the clean Anchor Text box above the table, and click ‘reset’ to undo the filter on the results.
Then there you have it, not only can you see the Anchor Text used, but the type of sites that are using it!
Need more data?
The site explorer gives you a headline view of the strongest links on your site. For ad-hoc investigations and for smaller sites you may never need to dig deeper, you can get more anchor text data with deeper filters in our advanced reports.