Actionable SEO- Site Explorer Back links, New and Lost Links

Backlinks TabTop Backlinks

What insights does this give me?

Knowing who gives you the top backlinks to your site is incredibly valuable

Some back links are more influential than others and add more value to your link building efforts. Google use metrics to rank how influential sites are and how much they affect your search rankings. At Majestic we have our own Flow metrics, Citation and Trust Flow, which map the flow of links, giving you an insight into how influential a site is. The back links tab uses these metrics which we believe are the most informative in the industry, to order the links to the site.

This tab can help you to maintain your most valuable relationships, as by being aware of what your most influential back links are you can concentrate on ensuring that you keep these links, as well as giving you the knowledge of which type of links that you should focus on developing more of.

What is it?Backlinks Tab

The backlinks tab in Site Explorer shows the back links to your site in order of Citation and Trust flow, and therefore importance. It shows the Citation and Trust flow of the back link at URL and domain level, the source URL of the back link, the Anchor Text that was used and the page that they linked to. Information on when the link was first indexed, last seen and date lost (if applicable) is shown. Also flags to explain the type of link such as image, no follow, redirect, frame or deleted are shown. All of these back links you can download in CSV format to analysis further.

The backlinks tab also makes looking at the individual back links very easy and allows you to view the URL, create a report, view the back link in Site Explorer, add the link to your bucket list and compare anchor text with the keyword tool, all from this page.

New Links Tab New Links Tab

What insights does this give me?

Knowing how people are linking to websites in your vertical on a daily basis is one of the most powerful ways that Majestic can keep you ahead of the competition, as you can gain information on what is the best time of day for developing links, what type of back links that your site gets, as well as the type of site these links are coming from. If you see a story taking off before your competitors realise, you can react faster, develop more relevant content and build more relevant partnerships with sites prone to linking. The New Links tab is your telescopic lens on what is happening to you and your competitors right now.

What is it?

 New Links Tab

The new link tab shows the new links your site has established. The links are shown in an interactive bar graph, where you can select a date range of up to 2 weeks to see date for. You are also shown summary information of a day when you hover over the graph. Underneath the graph is a breakdown of these links, the URL the Anchor Text used, the target page, the Citation and Trust flow at URL and domain level.

To select a date range on the graph, click on the start of the date range that you want to look at on the graph and drag it to the end of the range you want to see. The page will then refresh showing data for the range that you selected

Lost Links TabLost Links Tab

What insights does this give me?

Anyone can lose links. Having a healthy link profile is not just about establishing new back links but also maintaining the current ones. Links can be lost for a number of different reasons, such as they have been deleted by accident, they have been redirected elsewhere or they have been deleted on purpose. A lost backlink indicates a lost relationship.  The Lost Links Tools offers more than helping you to maintain your own relationships by looking at the lost backlinks of competitors; it presents the opportunity to develop your own relationship with a site after their relationship is lost. This tab is a great way to see where you may be going wrong with your link building and can help you focus on the more important areas.

What is it?Lost Links Tab

The Lost links tab is similar to the new links tab except that it shows links that have been lost. It also enables you to select a date range of up to 2 weeks like the new link tab. The table shows when the link was first indexed, when it was last seen by our crawler and the date that we found the link was lost. This gives an indicative life span of the link. The back links are also ordered by Citation and Trust flow (after date) so are show in order of importance.

This post was originally drafted in January 2013 by our colleague Chloe, and is posted in recognition and reminder of her work at Majestic.


  • Kristian @seotext

    Very nice new feature here! I have been using this with big success for a long time of period on ahrefs software.

    July 20, 2013 at 2:05 am
  • Bilal Sarwari

    One of the best and helpful feature. But the main issue is its show very old backlinks in new backlinks tab may be that backlinks get index slow in majestic.

    July 22, 2013 at 11:19 am
    • Alex

      We update our index a few times a day, the reason you can see old links in New links is because it takes time to crawl the web and links from low ranked pages get discovered later than those from highly ranked pages.

      July 23, 2013 at 4:16 pm
  • Link Resurraction?

    If you find that links were deleted or removed and it is possible to resurrect them, what is the best way to do this?

    July 25, 2013 at 11:50 pm
    • Dixon Jones

      Links can disappear for all sorts of reasons. A very comment one is when you have commented on a web page on a WordPress blog, which then changes its URL in places over time. But if you have lost a genuine link from a genuine partner, then pick up the phone and talk to them as real links are about real relationships (That’s my mantra anyway).

      July 26, 2013 at 9:40 am
  • Richard A. Lewis

    These days the “Lost Links” tab might be more helpful then harmful to your website. In most cases less reliable sites “die off” or “remove links” on a regular basis. It is always good to know which links are going away but it is also helpful to see if there is a pattern in the links that you are losing. Could help you avoid those types of bad links in the future.

    July 26, 2013 at 7:09 pm
  • Webmaster

    Is it a certain software that could generate backlinks automatically by itself?

    July 29, 2013 at 7:57 pm

Comments are closed.

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