We’ve revamped our backlinks export for 2020 to bring your more data with less cryptic column headers.
Majestic is a great source of backlinks data – but as one of the most established players, our data export options have begun to show their age in places. We’ve received customer feedback asking for more data from more of our exports in a more industry standard way – and we are happy to oblige!
To avoid disrupting existing workflows, these changes will be introduced gradually – initially running as an optional beta.
Benefits of Full Export
Improved column headings
The new Export uses “industry standard” column headers which are grouped together logically. We view this change as an important first step to enhancing the clarity of how data is presented across the Majestic toolset.
Link Context Data
Link Context data for Top Links has been available for download in the Link Context tab since the feature was released in September 2019.
The Majestic Web Crawlers have now aggregated sufficient data to add this valuable data to the “Full Export”. We’ve taken some of the key datapoints from Link Context and included them in this download.
New Data Columns
Majestic collects many data points from the web, only a few of which were included in the old backlinks export. We have used this opportunity to review our offering and added a number of new fields to the export.
For those keen on link audit – we hope these new data columns facilitate even deeper backlinks analysis. New fields include Flow Metrics scores of the source domain; source URL outlinks count, and the detected Language of the source page of the link.
How can I try the new backlinks export?
To avoid breaking existing workflows, the new backlinks export is being operated as an opt-in public beta.
#1 Click the existing “Raw Export” icon in Site Explorer.
#2 To access the new data export, open the Full Export panel using the down arrow (1), and click try now (2).
#3 The new Full Export is now activated. Click ‘Build Download’ to prepare the download.
#4 Download the file
Your download will appear at the bottom-left corner of your window. Unzip the gzip file using a third-party tool such as 7-zip. You can now conduct your own analysis on the spreadsheet!
Full Export will become the default format on successful completion of the download. The legacy format will still be available to use, by clicking the text in the bottom-left of the dialog. Once you click the text, the old Raw Export will be your default format.
The new data in full
The New Export includes new data fields, and has renamed some cryptically named fields like “Flag Old Crawl”. A full breakdown of fields are shown below:
|(Old) Raw Export Column Headers||(New) Full Export Column Headers||Description of Data|
|Ref Domain||Backlink pointing to the Source URL|
|Source URL||Source URL||URL of the page|
|Source Title||Title of the Source URL|
|SourceTrustFlow||Source Trust Flow||Trust Flow of the Source URL|
|SourceCitationFlow||Source Citation Flow||Citation Flow of the Source URL|
|Anchor Text||Anchor Text||Anchor Text of link (lowercase)|
|Target URL||Target URL||URL the link points to|
|Link Type||The type of link|
|Link SubType||Detailed description of the type of link|
|Link Context Before||The text including key html elements before the anchor text|
|Link Context Middle||Anchor text of the link (as found)|
|Link Context After||The text including key html elements after the anchor text|
|Link Density||Percentage of surrounding content that is made up of other links|
|Link Context External Links||Number of external links before and after the anchor text.|
|Link Context Internal Links||Number of internal links before and after the anchor text.|
|Link Ordinal||Index of the link on the page|
|FlagRedirect||Is Redirect||Is the link a redirect link|
|FlagFrame||Is Frame||Is the link a frame|
|FlagNoFollow||Is NoFollow||Is the link a NoFollow link|
|FlagImageLink||Is Image||Is the link an image|
|FlagOldCrawl||Is Lost||Was the link found during the last crawl|
|FlagAltText||Is AltText||Is the link is the alternative text of an image|
|FlagMention||No longer available in Full Export|
|Source First Found Date||Link First Indexed Date||The date the link was first crawled|
|Source Crawl Date||Link Last Seen Date||The date the link was last crawled|
|Link Lost Date||The date the link was not found by the crawler|
|Link Lost Crawl Result||The response code of the Source URL when the link was lost|
|Source Internal OutLinks||The number of internal outbound link of the Source URL|
|Source External OutLinks||The number of external outbound link of the Source URL|
|Source Total OutLinks||The total number of outbound links for the Source URL (Internal + External)|
|Source External OutDomains||External outbound links grouped by domain|
|Source Page Size (KB)||The size of the Source URL page|
|Source Language||Detected language of the Source URL|
|Source Language Description||The full name of the detected language of the Source URL|
|Source Language Confidence||Confidence the language of the Source URL is the language detected|
|Ref Domain Trust Flow||Trust Flow of the Ref Domain|
|Ref Domain Citation Flow||Citation Flow of the Ref Domain|
|Target Trust Flow||Target Trust Flow||Trust Flow of the target URL|
|Target Citation Flow||Target Citation Flow||Citation Flow of the target URL|
|SourceTopicalTrustFlow||Source Topical Trust Flow||Website categorisation of the Source URL|
|RefDomainTopicalTrustFlow||Ref Domain Topical Trust Flow||Website categorisation of the Ref Domain|
|Target Topical Trust Flow||Website categorisation of the Target URL|
We hope you like the new data and layout in raw export and look forward to any feedback you may have on the new format and enhanced data provided.
We believe the new format is in the best interests of new customers, but recognise our valued customers may have processes built around existing formats, and are therefore aiming to phase in introduction of the new format.
At present – we plan to offer support for the legacy data extract format for the foreseeable future. However, the new format is planned to become the default format for onsite downloads in due course, and it is likely to become opt-out rather than opt-in when the beta period finishes. Please contact support if this is likely to cause you concern. We do not foresee the need to make any breaking changes to the existing API.
All existing subscribers can try the new Full Export. To get the most out of the Full Data, New subscribers are encouraged to try the PRO plan at a monthly cost of £79.99/€94.99/$99.99. New Customers benefit from a 7-day money back guarantee for Lite and PRO plans. Try it out