We think you are going to like this. MajesticSEO.com is making the huge usability leap that so many people have wanted – starting with a major overhaul of the site theme, navigation and layout. From today you will be able to find functionality that you never knew existed and at the same time we have added some tools and functionality and overhauled others.
Majestic SEO last had a major overhaul just over a year ago, in October 2010. We were happy with the positive feedback received, but are not one to rest on our laurels. Our last website update involved a shift in technologies from bespoke PHP to off the shelf with Perl / Catalyst. This time we have focused on the front end, in particular the look and feel, with a little tidying in one or two areas.
We have tried to avoid second version syndrome by taking a pragmatic approach to the delivery of this project, with many exciting features still waiting on our TODO list.
Our homepage demonstrates the philosophy with this project – we have tried to reduce the complexity of the presentation of some of our content, and adopt a clearer, more consistent feel across the website. After much experimentation and discussion between Dixon, and the project team, we adopted a slightly retro feel, which helped facilitate more colour and vibrancy in the site.
The facelift travels from the homepage, as does the use colour, and addition of icons – we have heard from customers that they liked our site, but found the number of panels in shades of grey a little more prevalent than they would have liked. We have strenghtened the iconisation of our reports and tools, as illustrated in the “Site Explorer Ships Wheel” seen in the background and upon the tools menu to the right of the screen.
We have started to take baby steps towards re-organising our menu structure for our reports and tools section. As we have added more tools, space has started to become a premium, and hence after studying usage, some tools have been moved off of the main banner menu to a additional dropdown. Joining these tools is our new comparator tool – providing an alternative view of data of multiple sites or pages.
Our project team had at its core two undergraduate students from Wolverhampton University School of Technology and Wolverhampton School of Art and Design working on the design and implementation – Savvas taking responsibility for designing images and layout, with Harpreet taking the role of coder and implementor. Dixon took the role of internal client, with our development team providing mentoring and support to them during this project. Whilst Harpeet and Savvas had not worked together prior to this project, they formed a good team based on dialog and a respect for each others knowledge and experience. We feel they have delivered a good product and look forward to continuing to work with them as we further enhance the site.