In the summer of 2014, head of web spam and the face behind Google’s search team, Matt Cutts decided to take a few months of leave for personal reasons. He then extended his leave into 2015 and then in May of that year, he was officially replaced by one unknown Googler as head of web spam. What are the reasons for this head of web spam being unknown? The unknown Googler will not have the same responsibilities as Matt such as publishing monthly videos answering search-related questions.
In light of Matt’s original announcement, Search Engine Journal asked the question, “Who Could Fill In for Matt Cutts?”. They then listed 5 potential candidates who could replace Matt, explaining their background and listing their pro’s & con’s. These candidates were Brian White, Gary Illyes, John Mueller, Maile Ohye and Michael Wyszomierski. Nearly 2 years on from that article, I ask a different question. Can one Googler match Matt Cutts’ Twitter influence? We will use the 5 Googlers mentioned in the aforementioned article and see if one Googler can match Matt’s influence or whether it will be a collective effort.
First of all, which Twitter account is the most influential?
[infogram id=”52c11953-8f9d-4ee1-a82d-75a846bb56e1″ prefix=”13g” format=”interactive” title=”Which Googler Has The Most Influential Twitter Account?”]
Despite it appearing that it is a close call, it is quite the opposite. Majestic’s FlowMetrics are non-linear so the distance between one account having a Trust Flow of 31 and another having a Trust Flow of 30, is bigger than the distance between one account having a Trust Flow of 21 and another account having a Trust Flow of 20. So the most influential account out of them all is Matt Cutts followed by Gary Illyes. John Mueller is not too far behind whilst Maile Ohye has a Trust Flow of 16 and Brian White has a Trust Flow of 8. Surprisingly enough, Michael Wyszomierski has no FlowMetrics. Matt emerges as the leader of the pack as he outstrips the other Googler’s in the Trust Flow stakes but what topics are the top 3 Googler’s most influential in?
As you can see from above, Matt and Gary share a lot of topics however John’s is a lot more varied. Whilst the majority of Matt’s and Gary’s topics are business or computer related, John is influential in topics such as politics and literature. So it is clear to see that the majority of these Googlers have a lot of high quality links going to their Twitter accounts, therefore making them influencers. However, how influential are their followers? Matt Cutts may have over 500,000 followers but how many of them have no FlowMetrics? Let’s find out…
[infogram id=”90elDX8LZawS53aC” prefix=”X5N” format=”interactive” title=”Copy: Complete Matt and Gary”]
After help from our development team crawling the different accounts followers, we found out a lot! We excluded followers with no Trust Flow in the above infographic as it is no surprise that the majority of followers on each account have no Trust Flow. However just over 9000 of Matt’s followers have a Trust Flow of 20 and above. Despite only having 8,700 followers compared to John’s 17,500, Gary has 516 followers with a Trust Flow of over 20 whilst John has 736 followers with a Trust Flow of over 20. So now we know the numbers, it’s time to now analyse them. Who are these followers?
Who follows Matt Cutts as well as the other Googlers?
Being followed by a verified account is seen as an achievement for some Twitter users; however verified accounts are not always guaranteed influencers. An account with a Trust Flow of over 50 tends to have a large influence in their respective industry and 85 of Matt’s followers have a Trust Flow of 50 or above whilst John has 7, Gary has 2 and the other Googlers just have the one. So, do any of the other Googlers share the same followers with a Trust Flow of over 50?
Indeed they do! Matt, John and Gary are all followed by Google Analytics whilst Brian, Matt and Michael are all followed by Public Knowledge. The only follower that Maile shares with the other Googlers is Payscale, which she shares with Matt. So, after finding out who they share their followers with, it’s time to find out Matt Cutts’ top 10 followers are. Could Google be one of them?
Who are Matt Cutts top 10 Twitter followers?
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As a lot of Matt’s top 10 followers don’t follow the other Googlers, I thought it would be a good idea to pick out notable accounts. The first account which sprung out to me was YouTube and it is no surprise that YouTube follow Matt. This is mainly down to his presence on Google Webmaster’s YouTube Channel where he appeared on just under 200 videos in 7 years. It would not surprise me if in the near future John was also to be followed by YouTube as in the last year, his English and German hangout’s have been uploaded to the same channel. Other notable accounts who follow Matt include Paul Graham, world renowned computer scientist and also Google Developers.
To answer the question posed earlier in the article, Google’s Twitter account has a Trust Flow of 54 and subsequently becomes Matt’s 37th most influential follower.
Can any of the Googler’s mentioned in this article match Matt Cutts’ Twitter influence? No. As Gary Illyes says in this article, “There’s actually a whole team replacing Matt or that’s replaced Matt.” and subsequently, the Twitter accounts in this article will collectively replace Matt’s influence on the social media platform.